how to design the poster of double eleven activities in scenic spots

how to design the poster of double eleven activities in scenic spots. One day in double 11, I will share with you some poster designs about double 11! One day in double 11 is a good opportunity for the whole people to pursue enthusiastically, and it is also an excellent activity marketing means. During double 11 this year, our team conducted poster design and exchange activities in double 11 based on a series of activities. Double 11's poster design is not only a simple typesetting method, but also a highly informative and cross-platform double 11 design concept, which also makes double 11 more vivid. Tutorial on Photoshop Making Double Eleven Posters

It's almost time for double 11, and posters of major shopping websites have been launched one after another. Today's tutorial will simply teach you how to make a poster banner of double 11!

renderings display:

The newly-built canvas is generally of this size

Fill the background color #3b11

Then create a new layer

Select the virtual edge brush to enlarge it to a suitable position, click

There are pixel controls in the middle of the screen

You can also press} this key on the keyboard

The effect is shown below, and you can choose what you like. Here is the Founder Variety

Copy the text one layer

Hide

and then select the lower layer (remember to rasterize the layer); CTRL+ left mouse button to enter the selection area

Select a centimeter of white stroke

Click the delete key

The effect is like this

Click the hidden layer above

and then move the position to the following

Then the following text is the same method, as shown in the figure below

Decorate

Do some light, or find materials and filter colors to get double 11 this year. Let's talk about this issue from the new marketing tricks of Tmall Double Eleven. Every year on the Double Eleven, there will be new tricks. Last year, I was blinded by the double eleven party. I think it is really an era of consumption and entertainment. Double eleven can still play like this. This year, Dad Ma has reached a new height, and the inventory mainly includes the following aspects:

1. Globalization: Looking at Tmall double 11's strategy this year, the concept of globalization is extremely obvious. From inviting Fruit Sister to be the global promotion ambassador, to the Tmall Double Eleven party, David Hill, the producer of the 88th Academy Awards, and the gorgeous star lineup of Kobe Bryant, Beckhams and Scarlett Johansson were invited. From burrbey, Maserati, Apple, etc. to participate in the Double Eleven for the first time, to Alipay's global payment strategy; From buying all over the world to reaching the whole world, and then returning to the theme "Tmall Double Eleven Global Carnival", all of them reflect Tmall's globalization strategy;

Come to Zhang Gaofu Shuai Group ~

2. Consumption and entertainment: Before the Double Eleven, there was a game of catching cats, which allowed users to participate in the warm-up of the Double Eleven; The promotion song of Rainbow Choir's "I am so honest", the seamless implantation of PINKRAY?'s "herborist Dabai Mud" at the party, the smart plug-in game, and various interactive ways all allow users to accept brand and product information in a more entertaining situation, thus entering the buying army;

3. Highlighting brand cooperation and platform value: From this year's posters and promotional videos of Double Eleven Tmall, Tmall is used as the carrier, and then combined with the contents of major brands to convey the impression of Tmall allinone as a big platform. In the first double eleven promotion, Tmall joined 27 big-name brands, integrated their slogan together, and combined with various brand promotion clips to form a brand poem. Personally, I think it's a great idea. Interested students can watch the video: