As a rare excellent right-wing film in Europe in recent years, A Man named Ou Wei decided to die, which completely and comprehensively expounds three things that a European can't live without in his life: butter for breakfast, blue sky for going out, and a station wagon that can take a family with him. ?
The exact English word for station wagon is Estate Wagon, which is widely regarded in China as a strange model that bulges the bottom of a sedan. But in fact, in the cognition of Europeans, the sedan sold to China is the strange model that slaps Wagon's ass flat.
As you can see in the movie, even Korean cars sold in Europe are Wagon versions, and station wagons account for over 4% of the European market. However, if traced back to the source, station wagons originated in the United States and flourished in Europe. In 195s, American industry and economy developed unprecedentedly after World War II. The American people's demand for a happy life has gradually increased. The station wagon, which can commute to work every day and has a large storage space when traveling on vacation, has been popular among American consumers. The general view that station wagons are popular in Europe is that Europeans love to travel, but also that European countries are sparsely populated and have beautiful scenery. At the same time, the urbanization process is early and the road conditions are not as complicated as those in China. The station wagon, which combines multiple characteristics such as control, space and quality, naturally cuts the pain point of consumption and spreads day by day.
at the same time, the admiration and development of products by some old car manufacturers is also an indispensable factor. Skoda, which has a history of one hundred years, is the most typical example. As we can see in Skoda's automobile museum, as early as 1923, Skoda innovatively developed the first station wagon without a trunk-L & K 1。 Subsequently, Skoda, in response to the needs of the aristocratic class, successively developed a wagon carrying a four-seat trunk and a wagon carrying a trunk with a weight of 5 kilograms.
China's automobile market was also under the same opportunities as that of Europe in 196s, and consumers' demand for automobiles tended to be more diversified, especially with the progress of urbanization and the improvement of living standards, people had a richer lifestyle, especially people who had lived in urban areas for a long time were willing to go outdoors on holidays. There are even data showing that some car owners who have bought SUVs at present pay more attention to comfortable car products when buying cars for the second time. There is no doubt that this gives an excellent opportunity to a station wagon that combines the comfort of a car with the versatility of SUV and MPV.
? Market feedback also proves that some pioneers have tasted the sweetness. Among them, Volkswagen C-TREK, which was listed last year, achieved initial success. According to the data, since C-TREK was listed for six months, the cumulative terminal sales have reached nearly 22,, of which 6,427 vehicles were sold in April. This is a far cry from what happened in Wagon, mazda 6.