Simply put, content marketing is to let potential customers know the value of products through various forms of content, so as to have in-depth exchanges and even transactions with enterprises. How to do content marketing well? 1. insight into user portraits

the foothold of marketing strategy lies in "people" and the potential target users. How to attract the attention of target users, how to introduce products efficiently, how to transform users into paying users, and how to strengthen brand loyalty all need to have a clear understanding of target users.

content marketing is not to meet the needs of everyone, but to meet the needs of precise target users. If your content is seen by 1 thousand people, but none of them is your target user, then this content is invalid.

The purpose of insight into user portraits is to find the intersection between "brand promotion points" and "user needs". Through the portrait of users, we can find the characteristics of users' needs, directly tell the content to users' hearts, find the expression of users' circles, and then influence their decisions. 2. "Content is king"

Talking about "content" in content marketing, the goal of content production is to let users know that "I can help you solve your problem" and stimulate the satisfaction of users' needs.

Take the education and training industry as an example:

① Content marketing should keep pace with the times and beware of falling behind.

Looking back, what education and training institutions are best at in content production is to "pressure" educational users, and they can't wait to shout slogans such as "Your children can't lose at the starting line" and "Children's education must not lag behind others" for countless times. However, with the development of the times, we increasingly find that interest teaching and quality education have become popular courses, and the needs of users are changing. Blindly exerting pressure is not a good way to produce content. Learn to provide solutions to users and gain their closeness and recognition.

② Content marketing can take advantage of important time nodes.

For the education industry, the golden summer enrollment season is extremely important, and most teaching and training institutions have started to deploy summer enrollment plans several months before the summer vacation. Take advantage of important time nodes, especially all kinds of important academic and professional ability exams in China. Content marketing can also be combined with the actual situation in different time periods and regions, such as "staying at home for 1V1 tutoring in foggy days".

don't just worry about how many times your content has been viewed. What you need to pay attention to is whether what you write meets the needs and expectations of the target users. 3. Choose the right communication channel

With the rise of content marketing, the traditional marketing promotion method has been unable to obtain incremental users efficiently. Therefore, in order to achieve rapid development, we must choose better channels.

content marketing is not willing to spend money on 1 channels to play tricks, but needs to choose high-quality communication channels to bring efficient traffic exposure, otherwise your content will always lack audiences.