KOC refers to key opinion consumers, and KOL refers to key opinion leaders.

KOL, a key opinion leader, refers to those who have more and more accurate product information, are accepted or trusted by the relevant groups, and have a greater influence on the purchasing behavior of the group. KOL, which is active in the catering industry, includes gourmet Cai Lan, Hong Kong food god Dai Long and gourmet Dong Keping. KOC, that is, key opinion consumers, generally refers to consumers who can influence their friends and fans and produce consumption behavior. Compared with KOL, KOC has fewer fans and less influence, and its advantage is more vertical and cheaper.

koc is an end consumer, and they may buy it after watching the video that KOL is worried about. They may not agree with all of kol's views, but they will form their own unique views and share them. Koc likes their own opinions very much, usually not for profit. Tongyida E-commerce believes that kol in Tik Tok is also a common occupation, with profit transformation.

introduction of consumers

The so-called consumers refer to individuals who purchase various products and services or individual users of final products for personal consumption and use. Article 2 of China's Consumer Protection Law defines the behavior of buying, using goods or receiving services for daily consumption as consumer's consumption behavior. According to this regulation, the so-called consumer refers to an individual who buys, uses goods or receives services to meet the needs of life, whose subject status is confirmed by special state laws and whose consumption rights and interests are protected.

At the same time, it is consistent with the methods of relevant international organizations and countries. According to the International Organization for Standardization, consumers are individual members of society who purchase and use goods and services for personal consumption.