The data shows that the peak traffic hours of Xiaohongshu users in a week are Saturday and Sunday.

First, the rush hour of the day.

1, 7:00-9:00 (on the way to work)

During this period, users almost always get up to have breakfast and get ready for work, and have a great demand for surfing the Internet during commuting. However, due to the frequent switching of transportation modes or the fragmentation of time allocation, users' time tends to be fragmented, so short notes within 200 words or short videos within 15S are more popular during this period.

2. 12:00- 14:00 (lunch break)

At this time, users have just finished their work or study and are preparing to have lunch. They need some time for leisure and entertainment, so some food pushes will be more popular, because users are likely to be entangled in what to eat for lunch, and the video of relaxing entertainment gossip is also the traffic king at this time.

Working or studying in the dark from dawn for most of the day will inevitably make users feel tired, so those contents that don't need too much thinking and emotional input are undoubtedly more popular.

3. 18:00-22:00 (break)

During this period, users finish their day's work and study. Although they are very tired, they usually enter a more exciting stage of the day after dinner, because finishing work and study means that the rest of the day is their own personal time, and their online behavior will be more active.

At this time, all types of content can harvest good traffic and data, which can be regarded as the prime time of the day.

4.22:00-24:00 (before going to bed)

During this period, many users are ready to fall asleep, but with the young people falling asleep later and later, with the rapid development of society, there are increasingly serious sleep disorders and some families take care of their children.

People who choose to surf the internet during this time period have also formed a new small peak of traffic. Based on the particularity of late at night, it is obvious that the content of emotion, literature and art and deep thinking will be more popular during this time period.

Second, what are the benefits of publishing notes at this time?

1, making it easier to get traffic.

The most obvious benefit, of course, is that it is easier to get more traffic. Friends can find the release time suitable for their notes according to their own content positioning and audience user characteristics analysis, and accurately obtain high-quality traffic.

2. High user activity

Users in rush hours are usually more active. At other times, they may brush a few notes or quit when they find what they want to know. However, during the peak traffic hours, because there is more free time, the number of times to brush notes will increase greatly, and the acceptance will increase accordingly. Users who are not interested in unfamiliar fields can also try.

With enough time and freedom, the user's willingness to interact will be greatly enhanced and the data in the notes will be better.