With the help of Chongqing mobile TV communication platform, Chongqing cuisine column not only introduces health and wellness to the audience, but also makes the audience have a strong popularity in a gray, humorous and fashionable way, and recommends Chongqing cuisine and famous shops to lead delicious dogs to taste and consume. Let the audience enjoy our delicious food in a relaxed and happy way. Where we are, the delicious dogs are there.
Chongqing gourmet column design
★ Program duration:
One gear lasts for 5 minutes, and there are two gears in a day (10 minutes in the morning and afternoon respectively).
★ Broadcast time: Version A: First broadcast every day11:30-12: 00, and repeated the next day 17:00- 17:30.
Version B: First broadcast every day at 17:00- 17:30, and replayed the next day at11/2: 00.
★ Program composition: Chongqing Cuisine takes the healthy diet needs of the target audience as the first choice for program positioning, and expresses it in various forms, striving to surpass the conventional reporting programs. At present, the columns set in the program are as follows:
★ Column section:
A "new store recommendation" is 20 seconds/article or 30 seconds/article, which directly hits the audience's vision, hearing and feeling in the form of recommending new stores. Introduce the address, telephone number and reward activities of the restaurant.
B "Special Cuisine" lasts for 30 seconds or 40 seconds, and the column cooperates with the store to recommend special dishes and green cooking processes. Highlight the color, aroma and taste of dishes. Visually give the audience direct sensory stimulation, thus promoting the characteristics of the business.
C "Gourmet Detective" lasts for 40 seconds/article or 60 seconds/article, and leads the audience into the catering enterprises through location hosting. We continue the relaxed program style and pleasing picture colors, and introduce the geographical location, environment, dishes, services and other characteristics of catering businesses in an all-round way. Let the audience be there and feel it.
Our goal: marketing experts in the catering industry.
Our slogan: Food is the most important thing for the people, and delicious food is here!