Beginners' Tutorial in Tik Tok

Beginners' Tutorial in Tik Tok is now an era of self-media and rapid development of information. In the traditional media era, there was no internet, and people could only learn information from newspapers, magazines, radio and television. The following is a tutorial for beginners in Tik Tok. Tik Tok Beginners' Tutorial 1

Where do novices start to do Tik Tok

No.1: Make a clear position

The first step to do Tik Tok is to make a clear position, which is also an important link to determine the direction of our subsequent content creation. A good account positioning, it can help our account to quickly increase powder, quickly drain and quickly realize. The more accurate and vertical the account positioning is, and the more accurate the fans are, the easier it is to cash in and the more accurate traffic you get. Having a vertical orientation will give others a reason to pay attention to you.

how to find a suitable account location?

That depends on what you are good at and what you are interested in or what resources you have. If you don't have anything good at, it's most important to find your own interests. You like cooking, cooking, home cooking, cakes and desserts, and cold dishes.

Then it can be extended to chefs and food bloggers to share their elaborate food, which is a subdivision process. If you like food and love cooking, you should make a food account. Start with the basics and share the steps of cooking. The cooking steps are particularly detailed and easy to understand, and make your own personality.

No.2: Registered account

The registration method can be directly registered with the mobile phone number, and the unregistered mobile phone number will be automatically registered after verification. There are four other login methods: Today's headline login, QQ login, WeChat login and Weibo login. Complete the positioning, complete the registration and start the number raising operation.

Number 3: Tik Tok

Search for videos of this type of content in Tik Tok according to your positioning, and follow, like, comment and forward them. Why do you need to do this? Because Tik Tok will label every user, if you like cute pets, then Tik Tok will automatically recommend cute pets' videos to you, and then you will often brush cute cats and dogs such as Erha and Bomei who tear down their homes every day.

It's very simple to keep the number. You can go to Tik Tok to search for anything you want to be a Tik Tok. If you locate the field of food, search for food in Tik Tok and watch more cooking videos, and the system will automatically recommend you a bunch of food videos. Search peers first and give them attention and praise. By paying attention to peers, Tik Tok will push relevant videos to you in the video recommendation, and you will read everything related to you, and you will also like and comment on the ones that are highly praised.

No.4: Editing information

Head photo, name, brief introduction, background wall, gender, region, etc. should be filled in in detail. The style of your avatar should be determined according to the content of your own positioning. For example, if your video positioning is the content of food sharing, then your avatar can be a beautiful food picture, but Brother Hui suggests that you take your own image photo as your avatar, and fans will feel more authentic and trust you more. Of course, you can also customize your own pictures to look more professional.

No.5: Publishing works

The content should be unique and the form should be different. It is necessary to have a good work first, output high-quality, creative and thoughtful works, grasp the user's psychology, and attract fans easily.

Tik Tok's realization basically depends on popularity and number of fans, flexible topic selection mechanism, stable updating mechanism, and content and careful planning. There are two questions to consider: first, what content can make users learn, and second, whether it can make users feel satisfied. At least meet one point, with the long-term release of content, it will accumulate a certain number of target users. Tik Tok Beginners Tutorial 2

1. How does Tik Tok play

The video of the short vibrato video is very short, and the ordinary video is limited to 15 seconds. It is not easy to make one thing clear in 15 seconds.

the most important thing is that when a user sees your video, you only have 3-4 seconds to keep the user and let him watch your video, otherwise he will brush it away immediately if he is not interested, even if there is wonderful content behind you.

That is to say, if you want to make your vibrato video catch fire, the first four seconds of any short video you shoot are very important, and there must be a point that catches people's eyes during this time.

After analyzing the routines of many short vibrato videos, I found that many short vibrato videos are different from writing articles in form:

1. Writing articles: cause-process-result, gradually bring readers into the story, and let readers follow the story according to the timeline.

2, vibrato short video: the result-the cause-the process, and this result must be unconventional, for example:

Suppose you shoot a story of diaosi counterattack, the normal narrative way is that you are penniless at first, then you start to work hard, and then you drive on a sports car to the peak of your life.

But this way is hard to catch fire in Tik Tok, because as soon as you open the video, you see an ordinary diaosi, and immediately you are not interested in brushing it away.

Then Tik Tok shoots in reverse. From the beginning, she is a beautiful woman in a sports car, using attractive things to retain customers. Then, before filming, the protagonist struggled hard to succeed, and finally found that the beautiful woman in a sports car at the beginning was just a dream.

If you shoot Tik Tok in this way, you can catch the user's eye at the beginning and use the sports car, a rare thing in daily life, to retain customers from the beginning.

Therefore, if you want to get high when you play Tik Tok, you should set a breaking point at the beginning of the video to let users see things that are rare in daily life, and then go back and tell the story.

Second, how can Tik Tok be popular

Many people think that a person who shoots Tik Tok is angry because he made an explosive video.

We often see this phenomenon. A person usually plays Tik Tok's works, and only a few thousand or even hundreds of people like it. Suddenly, an explosive video appears and is even pushed to the first screen. This video is instantly praised by millions, and then it becomes popular, and the fans skyrocket.

people think that it is because of luck, or the quality of this vibrato video is very high. These statements have some truth, but they are not decisive.

We need to know that on any platform, including Tik Tok, your business strategy is very important, not simply shooting an explosive video and then getting angry.

The operation strategy is long-term. Making short videos in this way may not be effective at first, and few people will watch a video. However, if we continue to operate according to this strategy, there will always be explosive videos.

A good operation strategy needs to keep the quality of the works at all times. No matter how many fans you have at the beginning, you should carefully operate Tik Tok from the beginning, so there will always be a video that will explode, whether you say it's good luck or you say it's of high quality, and the early accumulation is very important.

There was an explosion video in Tik Tok. Maybe there was only 1, powders in front of you and one explosion, and the powder rose to 1, powders. Most people will think that this explosion video has created 99% of the powder.

in fact, if there is no previous 99% accumulation, your 1% explosive video may not appear at all.

In the process of operating Pink in Tik Tok, the first 1, fans are very important. They are your first traffic pool. If your video is well shot and fans are willing to open more videos to help you like and forward, then your video can enter a larger traffic pool.

The beginning is the most important thing, just like shooting a video. There must be an explosion at the beginning. The same is true for operating fans. Although there are few fans at the beginning, it depends on them whether you can play Tik Tok or not.

It's easy to say how Tik Tok can become popular, so that your first 1, fans like you more and more, and they like to chase your videos more and more. As long as you protect your first group of fans, you will definitely become popular.

III. Two dimensions of Tik Tok's operation

The content of vibrato short videos is mainly presented in two forms, one is video and the other is music, so music is also very important.

I listened to an operator who has millions of fans in Tik Tok, and said that if you shoot the music of TOP5 in Tik Tok, as long as the video quality is guaranteed, the effect will not be bad.

If you have played in Tik Tok, you know that when you hear some music, you can predict that there must be something interesting behind you, and it must be something to do. This kind of music actually played a role in paving the way.

the most important thing is to keep the customer at the beginning of the video, attract the attention of fans with music, and make him want to stay and watch the video later.

The second is the video itself. What kind of video to shoot is believed to be a question that most people are exploring. In this link, it is actually necessary to solve two points.

First, positioning

Playing Tik Tok without positioning can't achieve long-term growth. You can only shoot one in the east and one in the west, which will give fans a poor impression. All the videos are irrelevant and can't reflect your personality as a Tik Tok IP.

in a sense, positioning is a tonality of your IP in Tik Tok. When people see you, they will know what your video is like, whether it is commercial, funny or inspirational.

If you don't have a clear positioning, fans will easily forget you. Even if you once had an explosive video that was very popular, there was no clear positioning in the later period, so the fan engagement declined.

At the beginning, you should decide which field you want to position yourself in, for example, to be a commercial Tik Tok IP, then everything you share should be related to business, so that fans can have a clear overall impression.

Second, the material

Most people may not dare to say this, but it is indeed a shortcut to run fans. I want to share with you that, in fact, 99% of the materials have been prepared by others.

Take the operation of a commercial Tik Tok IP as an example. Many people in Tik Tok are talking about starting a business, business ideas and business models.

In fact, what they are talking about is basically a cliche. You may have seen similar things in Zhihu, WeChat official account and today's headlines.

Why do others have so many things to shoot every day? Because others have decided at the beginning what field to shoot. What was originally expressed in words, I recorded it as a short video of vibrato, which is actually a new way of content creation.

There are a lot of materials in any field. I selected 365 popular materials from them, and just remake them into short videos and upload them to Tik Tok. This process is not simply copying, but actually providing content and value, which is simpler than setting up a stall.

If a material can be popular on the platform of WeChat official account Huangzong Ozawa, it can also be popular on Tik Tok. Just find a suitable shooting method and you can shoot it continuously.

To put it bluntly, the secret of Tik Tok's popularity is actually to export good content for a long time. Going back to our initial question, it is not an overnight process how to play in Tik Tok.

Tik Tok's operation has a clear positioning. With a large number of materials that can be used for reference, it can be realized by persistent output. The operation of a platform is to make preparations from the beginning and move forward clearly. Tik Tok Beginners Tutorial 3

Step 1: * * Install

In everyone's mobile phone, there is an APP store that can * * various APPlications. Open the app store, search Tik Tok, and you will see the * * entrance of Tik Tok, click * *, and generally start installation by default after * *, and then you can find Tik Tok App on the desktop of your mobile phone. Open Tik Tok App, if your mobile phone,

Part II: Registration+Login

After the installation is completed, the first page presented by Tik Tok is watching the video. If your mobile phone is connected to WIFI, you can watch the video directly. If you are prompted to use the 4G network, do you want to continue watching? You need to see whether the traffic of the mobile phone is sufficient. If the traffic is enough, click OK. If it is not enough, you need to connect to WIFI first, so as not to watch videos and consume too much traffic. Click "I" in the lower right corner of the screen to see such a picture, which shows six login methods:

1. Mobile phone number login,

2. Password login,

3. Headline number login,

4. QQ number login,

5. Micro signal login,

6. Weibo number login. You need to register first when logging in for the first time. It is recommended that you register with your mobile phone number, which is simple and quick, and as written on the page, logging in with your mobile phone number will help you find your friends quickly. Enter your mobile phone number, click to get the verification code, wait for the verification code to be sent to your mobile phone in the form of SMS, enter the four-digit verification code according to the SMS information, and then click the checkmark below to complete the login.

after logging in, you need to design a password before you can use it. Click on the top right corner of the' Me' page, and set-account and security-Tik Tok password. After entering, enter your password, click the arrow, and the system will send the verification code again. After entering, the setting is completed.

if you need to change the password in the later stage, the same operation will be done. For other login methods, click to enter the corresponding application, and the login authorization page will appear. Click OK to open it. After logging in, the system will provide the default avatar, random name and default Tik Tok number. These can be set now or later. Moreover, these settings have certain knowledge and rules. Doing well will be very helpful to Tik Tok, so we will teach you in detail in the following courses.

Part III: Function and Page Introduction

After logging in, we can use all the functions of Tik Tok. Let's take a look at some interesting functions in Tik Tok. Let's introduce some commonly used functions first:

1. Open the home page, and Tik Tok will display the recommendation page by default. Slide up to continue watching the next video. In the lower left corner of the screen, the account name of this video, the title of the video and the background music used will be displayed. If you like the video and want to like it, double-click the screen or directly click the heart icon on the right. The heart icon that has been praised will be displayed in red, and the comments are below the heart. You can click to see what everyone has said. Above the heart is the avatar of the account that posted this video.

If you want to pay attention to this account, just click the plus sign on the avatar, the magnifying glass icon in the upper right corner, click to enter the search page, click the search box at the top, and enter whatever text you want to check, which is on the right of this search page.