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Weibo launches "IP Territory" display function, and information bloggers from many places are in Hunan

Weibo has launched the "IP Territory" display function, and information bloggers from many places are in Hunan. Weibo has launched the "IP Territory" display function. Information bloggers from many places are in Hunan. Many netizens have discovered that many big Vs have IP territories and information.

Address mismatch.

Weibo has launched the "IP Territory" display function, and information bloggers from many places are in Hunan.

Weibo has launched the "IP Territory" display function, and information bloggers from many places are in Hunan. 1 According to WeChat's "WeChat Coral Security" announcement, in order to maintain the order of online communication and further crack down on counterfeiting, transfers, rumors and other behaviors, the WeChat public platform will display

The IP location when the user publishes content is displayed to the province (autonomous region, municipality directly under the Central Government) for domestic accounts, and the country (region) for overseas accounts. The IP location of the account is subject to the information provided by the operator. Users are temporarily unable to actively turn on or off the relevant display.

This function will be tested in the near future and will be gradually opened to users based on the testing situation.

In addition to WeChat, Weibo has fully opened the IP territorial small tail function on the 28th. Toutiao, Douyin, Zhihu, Xiaohongshu and other platforms have also launched the "IP territorial" function online. When users send content or comment,

IP territories will be displayed.

1. The blogger of "Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Chongqing" is actually in Hunan. On April 28, Weibo fully opened the IP territory small tail function, which will display the IP territory in the user's comment content and personal homepage.

According to the information released by Weibo, the platform will determine the region to which the account belongs based on the IP address of the user's recent blog posts, comments and votes. Domestic users will be displayed as provinces/regions, foreign users will be displayed as countries, and this function is forced to be turned on.

, the user cannot actively close it.

On the 29th, a Weibo netizen posted a post exposing a group of bloggers pretending to be Beijing, Shanghai and Guangzhou city information. Although the content of the posts was about eating, drinking and having fun in Beijing, Shanghai and Guangzhou, their IP addresses showed that their posting addresses were in Hunan.

Upstream news reporters saw that these screenshots showed the IP addresses of 16 major Weibo accounts that claim to be "local food, drink and fun" information in 9 cities across the country. These IP addresses are all in Hunan.

Among them, the blogger "Things About Beijingers" with 7.5 million followers also posted yesterday saying "watching the sunset in Beijing."

A netizen posted a post exposing the situation of posing as a local information blogger in Beijing, Shanghai and Guangzhou. Image source: Weibo. The long picture shows the location information of 16 bloggers who claim to be "local information" about food, drink and fun in 9 cities across the country.

Among them, the IP addresses of recent posts such as "Guangzhou people's life in Guangzhou", "Chongqing's food and drink life", "Shanghai's food, drink and overseas shopping life" and "Beijing people's things" are all from Hunan.

Some marketing accounts claiming to be local bloggers in Beijing, Shanghai, Guangzhou and Shenzhen actually post in Hunan. Image source: Weibo. Upstream news reporters saw in this long picture that "Things About Beijingers" Weibo certified as: Local Information Blogger (Beijing)

), the registered address is in Dongcheng District, Beijing. The Weibo account of “Shenzhen Food, Drink, Fun and Entertainment Collection” is certified as: Local Information Blogger (Shenzhen). The Weibo account of “Chongqing Food, Drink and Life” is certified as: Local Information Blogger (Chongqing), “Chengdu Food Lifestyle”.

The Weibo certification of “Soluo” is: local information blogger (Chengdu), registered address in Sichuan.

"Guangzhou Life of Guangzhou People" Weibo is certified as: Local Information Blogger (Guangzhou), self-introduction: The happier life in Guangdong!

The IP addresses of these bloggers’ recent posts are all in Hunan.

2. Professionals: Content that does not violate regulations will not be punished. Upstream journalists noticed that these so-called local information bloggers exposed by netizens all bear the "Orange V" certification mark, and the cumulative views of videos on a single Weibo account are up to 9 million.

.

The public display of the implementation of Weibo IP address rules has made the "local" Weibo Vs sought after by millions of fans take off their masks. The above-mentioned industry analysts believe: "The content operations of these so-called local information bloggers are relatively down-to-earth, but the posting address

Exposure will make it impossible to pretend to be locals, and the negotiation space for local commercial advertising may be compressed. It remains to be seen how urban marketing accounts will be used in the future." Weibo service staff told upstream news reporters: "Local information bloggers belong to the category.

For personal certification, if the nickname contains a place name, the place name needs to be consistent or relevant to the certification description. Local information bloggers in Beijing, Shanghai, Guangzhou and Shenzhen must have more than 1,000 real fans, and the total number of blogs in other big cities must be 500.

More than 200 items, the content must include the local city name, location or content that can prove that it is related to the local city. Only the ID card photo and the photo of the person holding the ID card can be submitted on the authentication material. "Will bloggers who fake local information.

Being cleaned up?

The Weibo server said: “The IP address display function is designed to present the real situation to users more transparently, protect user rights and enhance user experience, and cannot be turned on or off by users.