Relying on the script to become a top-notch artist, his popularity surpassed Wangfujing in just 2 months
Under multiple pressures, it is difficult for many shopping malls to find a way out.
However, as the popularity of local tourism continues to rise, local leisure and entertainment methods such as script killing and escape rooms have instantly become a new way of traveling today.
In addition to camping in the park, you can also visit shopping malls.
Recently, a shopping mall in Beijing has been upgraded into a "Peach Blossom Spring". It is Shuangjing R&F Plaza.
As a long-established shopping mall in Beijing, it has attracted many tourists in recent years with its Food City.
However, after many impacts, R&F Plaza also showed signs of fatigue.
Therefore, after renovation, the Food City was transformed into a "Peach Blossom Land for Actors".
It turns out that tourists are just in a hurry to eat a fast food, which has little effect on the overall passenger flow of the mall!
Today's R&F Plaza combines real scenes with light and shadow, bringing the appearance of the Peach Blossom Spring into the mall. Here you can also put on makeup, rent and buy Hanfu, and immerse yourself in the mall's various handicraft shops, such as letterpress printing shops and jewelry shops.
They all use immersive methods to attract tourists. Of course, the reason why the creation of Peach Blossom Land is popular is because of the existence of script killing. Many tourists come here for the combination of Peach Blossom Land and script killing!
In addition to R&F Plaza, there is also a clothing mall in Wudaokou, which has also created a "Xi Fanli".
Completely move popular elements such as script killing, animation, e-sports and so on into the mall to create immersive scenery. The entire mall is a carrier of script killing. In addition, many second-hand shops, handicraft shops, coffee shops, etc. have been added.
, is increasingly in line with the current young people’s travel consumption concepts.
Relying on popular elements such as script killing, R&F Plaza and Wudaokou Clothing Mall have transformed into top-notch stores and are leading the transformation of shopping malls.
In fact, in the Juranzhijia Living Center on the West Third Ring Road, an old Beijing-themed neighborhood has been created. All the exchanges and old objects of old Beijing have been moved to the shopping mall. It looks like it says: Welcome to the 1980s.
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It also incorporates elements of immersive script killing.
Nowadays, these three major shopping malls have become cutting-edge with their script-driven and immersive interactive experiences.
The longest renovation period of the three major shopping malls was two months ago. R&F Plaza and Wudaokou Clothing Mall were recently renovated and opened. In other words, in just two months, the popularity of the three major shopping malls has surpassed that of the opening.
The first immersive Wangfujing!
Who dares to say that shopping malls have no future?
However, the current problem faced by these three major shopping malls is that there is not much passenger traffic on weekdays, resulting in high labor costs for immersive actors. Therefore, it remains to be seen whether script killing can continue to bring traffic to these three major shopping malls.