If you want to use the Internet to let customers spontaneously spread the word about your restaurant, you must have characteristics and gimmicks.

Some time ago, Haidilao’s hidden menu and Answer Tea on Douyin attracted many young people to follow the trend and interact with each other. It cost almost nothing and brought a lot of traffic to the brand with just a few videos.

I have read an article about Internet marketing by Spoon Classroom before. You can try it from the following aspects: 1. Young consumer groups like to try new things and try new things. They can make special features on the dishes, such as ingenious plate arrangements and strange-shaped tableware.

, the gorgeous and beautiful color combination of the dishes can become a reason for customers to spread the word and share.

The preparation techniques of some dishes are attractive enough in themselves, and the process of making delicious food is also something that everyone is particularly happy to share.

2. Pack your own store staff, maybe you can become an internet celebrity.

Take Douyin as an example. The reason why many users use Douyin is that they like to see good-looking and fun-loving boys and girls. This allows the staff to unleash their natural instincts and show off their desire to perform, becoming the "signature" of the restaurant and easily attracting customers to take photos and videos.

3. Carry out some unique marketing activities. These activities should be highly interactive, easy to imitate, and novel and special enough.

For example, the popular "Wanwan Wine" has attracted a large number of consumers to follow. Many Douyin users went to Xi'an specifically for this bowl of wine. This method has also seen imitators in other cities.