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First promote the concept of "immersion" in online games, and create a new trend of oriental martial arts.
Mr. Sun Hongyu, general manager of tencent games Northern Lights Studio, explained at the scene that everyone had dreamed of playing others and experiencing another life. But most of them are forced by the realistic pressure of survival and life, and can't make their dreams come true. Nevertheless, people are still trying various virtual ways to realize it: novels, music and movies, with a strong sense of substitution. With the maturity of Internet technology, human-computer interaction has been introduced into this dream. Thus, the door of MMORPG game officially opened. People have finally begun to break the limitations of time and space, and have the opportunity to focus on another world and stage a new life track, while Tianya Yueming Knife is committed to creating an immersive "immersion" for users.
Mr. Sun Hongyu also said that compared with Korean MMORPG, China online games have shown advantages in cultural connotation after the technology is gradually improved and matured, and culture represents the inner soul of a game. Martial arts Jianghu is a state of life that China people yearn for constantly, with a world view of feud and enmity, a true and delicate antique design, a Jianghu identity and a sect design. Tianya Yueming Knife Team created this work based on the players' most familiar understanding of the oriental orthodox martial arts culture, hoping to create a perfect "immersive experience" for players, satisfy players' yearning for Second Life, and create a new trend of oriental martial arts for the world.
Export martial arts culture to the world with online games as the carrier.
Mr. Zhu, assistant to the general manager of tencent games Marketing Department, said that Tianya Dao is a next-generation RPG online game adapted from the famous martial arts IP created by Mr. Gu Long of Taiwan Province, which was created with the idea of cinematic invitation and other masters' guidance, and it is also a concentrated expression of tencent games's pan-entertainment strategy. The global release of Tianya Yueming Knife is not only an important step for the internationalization of the product itself, but also a milestone for Tencent.
Mr. Zhu believes that the Internet has not only greatly improved the spread speed of high-quality culture in the world, but also promoted the integration of different art categories. The comprehensive artistic and cultural platform of the "Ninth Art" online game, together with the sincere cooperation with Gulong's well-known IP, condensed into this boutique "Tianya Yueming Knife". "Martial arts" is an enduring high-quality cultural theme in the Eastern world. Tencent games hopes to export the martial arts culture to the whole world with the most advanced interactive entertainment form as the carrier, and arouse the widest spiritual resonance. As the first game work adapted from a literary masterpiece, Tianya Yueming Knife is not only the representative of world-class products in tencent games, but also shoulders the mission of showing oriental culture to the whole world.
Create a real martial arts Jianghu, and customize the exclusive version for Korean players.
Mr. Yu Haipeng, the producer of Tianya Yueming Knife, tells how to create the most authentic martial arts online game from the aspects of scenes, characters, martial arts fighting and game experience. In terms of scene creation, Yu Haipeng believes that the game should not only restore the topography and landforms in the magnificent rivers and mountains of China in the Northern Song Dynasty, but also highlight the romance, beauty and strength of the martial arts world through the game scenes with long sight distance and real touching weather effects. The picture quality and beautiful picture atmosphere presented by the game are no different from the real one. At the same time, it interprets the definition of movie online games from two aspects: quality and taste, and also attracts fierce appreciation from manufacturers and the media present.
At the same time, Mr. Yu Haipeng also explained the performance of Tianya Yueming Dao in China domestic market. Tianya Yueming Knife is in the forefront of the industry in terms of media awareness, user reputation, and performance of internal test data. In the future, character elements and exclusive versions will be customized for Korean players.
Suspense notice: 20 1 51June1"Travel around the world together"
At the same time, at this Korea conference, Tianya Yuemingdao released a suspense picture of "June 65438+1 October1Travel around the world", inviting fans all over the world to look forward to the new era of 20 15 Jack Niffe.
Tianya Yueming Dao's official website:
About tencent games.
Tencent games is the world's leading game development and operation organization and the largest online game community in China. With the concept of "creating happiness with your heart", tencent games strives to provide players with "trustworthy", "happy" and "professional" interactive entertainment experience through efforts in multiple product segments and the construction of four diversified platforms.
Tencent games, create happiness with your heart!