The real identity of Big Logo is an Internet celebrity packaged by the company. Another reason is that taking a high-end route can make you stand out and attract fans. If you have fans as a video account, you will be rewarded. The second reason is that their company may receive investment from big guys to support their style transformation.

He is currently the most high-end food store exploration anchor, and often takes everyone to experience hotels worth tens of thousands a night. He has cooked tens of thousands of meals. He currently has more than 19 million fans on Douyin and more than 5 million fans on Kuaishou, and his fans are growing at an alarming rate every moment.

Da LOGO released his first video on the Kuaishou platform at the end of December 2018. At that time, the content of the videos he shot was still at the level of diaosi, and the content of store visits was also very down-to-earth, such as McDonald's and various noodle restaurants. , barbecue, skewers and other stores with ordinary consumption levels, the kind where a meal costs dozens or hundreds of dollars. That sentence "My name is Da LOGO, a foodie who wants to be popular."

At the beginning of 2019, he also returned to his hometown in Harbin. He took a second-class seat on the high-speed rail from Beijing to Harbin. The ticket price was more than 500. He also ate a bowl of Master Kong instant noodles on the way. The place where his parents live It was not a mansion, and it could be seen that at that time he was just an ordinary Beipiao laborer.

Beginning in July 2020, the style of big logos suddenly changed, and began to gradually take the high-end route, from Wagyu beef for 300 yuan per tael to hotels for tens of thousands of yuan per night, but that was only from this time At the beginning, the number of fans of Big LOGO also began to increase sharply, and gradually many celebrities began to come to him to visit stores for promotion.