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Advertising poster design Modern advertising poster design

Advertising posters usually refer to printed advertisements in the form of leaflets that can be posted.

Advertising posters are used to complete certain publicity and agitation tasks, or to serve purposes such as reporting, advertising, persuasion, and education.

Advertising posters can be divided into two categories: public welfare posters and commercial posters. Public welfare posters focus on social and people's livelihood issues, while commercial posters promote products and services for enterprises.

The style of design and production of public service advertising posters should be different from commercial advertisements. We should strive to reflect the public welfare, cultural and academic nature of the public welfare theme, pay attention to the inherent aesthetic taste and social responsibility, and keep pace with the times, while absorbing the excellent traditional culture of the motherland.

On the basis of this, create contemporary public service advertisements that reflect the national style and characteristics of the times.

There is another name for posters in China called "posters". It is said that during the Qing Dynasty in my country, foreigners used sea ships to carry foreign goods and berthed at coastal docks in my country, and posted paper posters in eye-catching places along the streets of the docks to promote their cargo. Coastal citizens call this kind of poster a poster.

Advertising has sprouted very early in our country. The Tang Dynasty poet Du Mu in the poem "Ask where the restaurant is, the shepherd boy points to Xinghua Village" refers to the Jiuzhuo with the big characters of Xinghua Village; the earliest industrial and commercial printing It is a promotional print of the Liujia Needle Shop in Jinan during the Northern Song Dynasty. This can be regarded as the prototype of my country's advertising posters.

Before the 19th century, the main form of advertising in European and American countries was posters based on text. Since then, due to the continuous development of printing technology, color posters based on pictures have increasingly become the main form of expression.

Modern poster art originated from Europe. Cultural posters are the closest to painting among various graphic designs. They can be used to express the designer's inner feelings and aesthetic tendencies. Therefore, poster design has always been the most commonly used training and training method in graphic art teaching.

Competition subjects, internationally important poster exhibitions include the International Poster Design Art Biennale in Warsaw, Poland, the International Advertising Design Art Biennale in Colorado, the United States, the International Advertising Design Art Biennale in Mexico, and the Lahti International Advertising Design Art Biennale in Finland.

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1. Images and text Images in a narrow sense refer to images of various things in nature collected through modern scientific and technological means (such as cameras).

Images in graphic design also include graphic shapes composed by designers through basic elements such as points, lines, and surfaces.

Images can instantly attract people's attention and are a world language that can transcend national boundaries and nationalities, so they are the most contagious and expressive.

Text introduction can supplement information and accurately describe the content of the subject object. The unique narrative function of text cannot be replaced by images.

2. Expression forms of poster design 1. Artistic painting In the design of poster advertising, the design method of artistic painting style is the main form of expression of early graphic advertising posters.

The design of artistic painting style has been developed to this day, and it is favored by viewers for its unique simple yet grand beauty and personalized visual language. Because of the particularity of this form of expression, it has unique charm.

At the same time, the expressive power of hand-painted posters also has the characteristics of randomness and expansibility, so that it has unlimited vitality and endless expressive power.

2. Physical photography With the continuous advancement of photography technology, the application of photography in graphic poster design is becoming more and more extensive. This means of expression has greatly enriched the form of graphic works and has unique expressive power, such as the picture is real and credible.

, strong attraction, strong persuasive ability, etc.

It has gradually become a kind of visual culture with a powerful visual language, thus occupying a very important position in design.

3. Computer technology The development of computer technology and the application of software have brought great changes to the design world. Of course, this has also brought poster design to a new height, making everything impossible possible.

The application of computer technology in graphic design brings fantastic expressiveness to poster design, allowing designers to freely wander in the river of their own creativity in the two-dimensional world and create scenes that are impossible in real life through computer technology.

, using unique picture language to express the concept to be conveyed.

At the same time, it attracts people with gorgeous and fantastic pictures, various compositions and incomparable effects, giving people unlimited space for imagination, fully emphasizing the expressiveness and impact of vision, thus making the visual communication language more interesting.

sex and viewability.

To sum up, visual expression plays an irreplaceable role in graphic poster design works, and is a powerful visual language that must be possessed. It is precisely because of this visual expression that graphic design works can fully

It reflects its functionality and appreciation, and it is precisely with this kind of visual expression that it can accurately convey the designer's design intention, making the graphic poster design work a visual feast in the eyes of the audience.

3. Creation rules of poster design 1. Creativity first, pay attention to connotation Creativity refers to novel and creative ideas, and "creativity" with cultural heritage is the soul of poster design.

Einstein said, "Imagination is far more important than knowledge. Knowledge is limited, but imagination can surround the earth." Traditional Chinese artistic creation focuses on inner exploration and expression, and pays attention to artistic conception.

The work "The Sound of Frogs Leaping from the Mountain Spring" by the master of traditional Chinese painting Qi Baishi has a wonderful conception and successfully uses the technique of association.

There are no frogs in the picture, but the audience can feel the sound of frogs.