Similar to Center and Mall, other common English nouns are: Plaza and Galleria, which point out the Moorish characteristics of corridors, squares, and courtyards, that is, under the cover of buildings, regardless of Whatever the weather, you can relax, shop or party. The combination of Shopping + Center, or Mall, or Plaza, or Galleria, expresses the pleasant feeling that the shopping space brings to consumers. It also distinguishes that department stores (Department Stores) are only stores that classify goods and cannot provide such services as Enjoy leisurely shopping like strolling along promenades, squares, and courtyards.

Moore Shopping Center refers to: with an area of ??more than 100,000 square meters, developed and operated by a professional shopping center management group, with an extremely complete range of business types and industries (all business types, all business types/industry operations, performance It shows the mature structural characteristics of high specialization and high comprehensiveness), many industries, many stores, and many functions, and the width of the product mix is ??extremely wide and deep (the products must be available in high, medium, and low grades to ensure a complete range of products. The product mix The extremely wide breadth is achieved by a number of large department stores and supermarket hypermarkets with different positioning. The extremely deep product mix is ??achieved by countless brand stores and professional hypermarkets with different industry themes targeting families (FamilyMart/Quanke). (Layer): Family consumption is the leading direction - by setting up large-area department stores and supermarkets, as well as a large number of various specialty stores in different industries, home appliances, children and youth amusement facilities, cultural squares, and catering to cover the elderly, middle-aged and young people Different types of customers from all levels of the fourth generation; supplemented by various professional stores to meet the needs of various consumers; in addition, various specialty stores are set up to attract domestic and international tourists, which can meet the one-stop shopping consumption of all customer groups and a super-large comprehensive shopping and entertainment center that provides one-stop enjoyment (culture, entertainment, leisure, catering, exhibitions, services, tourism and sightseeing).

Strictly speaking, anything less than 100,000 square meters is called a shopping mall, and anything larger than this number and with a high degree of business complexity can be called a MALL. Those larger than 200,000 square meters can be called SUPER MALL.

The International Council of Shopping Centers in the United States has stipulated the five major characteristics of shopping malls: (1) The planning, development, establishment, and operation of shopping centers all operate under a unified organizational system; (2) Meet the needs of unified management, The property rights require unity, indivisibility and non-saleability. (3) Respect customers' right to choose and enable them to achieve the purpose of one-stop shopping; (4) Have a sufficient number of parking lots; (5) Contribute to renewing areas or creating new business districts. It can be seen that after a shopping mall is developed by the developer or owner, it is either managed by the owner himself or entrusted to a professional shopping center management company to lease the site to various retailers (of course the owner can also operate part of the site), but what kind of store How much and who to introduce must be planned in advance, and all walks of life must have reasonable proportions. Its functions include not only the sales function of purchasing enough at one time, but also the life function of eating, drinking, playing and having fun: enjoying it all at once Foot (onestop enjoying).

Moore, in layman’s terms, has the following two characteristics:

First, it is large: large area, large green space, large parking lot, and large building scale. Second, there are many: many industries, many stores, and many functions (integrating shopping, catering, leisure, and entertainment)

Shopping centers contain a wide range of contents, and are complex in terms of service functions. In terms of operation and management, it is reflected in consistency, in terms of service facilities, it is reflected in integrity, and in terms of service scope, it is reflected in all residents in the business district. From this we can see that the shopping center is not a simple decentralized business model, but an organic whole that operates in a unified and efficient manner.

In layman's terms, Moore included all the specialty stores and fast food restaurants on Huaihai Road in Shanghai, the mid-to-high-end First Yaohan or Pacific Department Store, the mid-range Sixth Department Store, and the top-level Lane Crawford Department Store. , Carrefour Hypermarket, Xintiandi, Hengshan Road Leisure Street, Plaza 66 or Westgate Plaza, Shanghai Cinema, Shanghai Bookstore, Children's Paradise, Holaday KTV, Bainaohui, IKEA Furniture, OBI, B&Q, Dashidai Food City, Xiangyang Market, Sports City, Natural Beauty SPA, MEGA FIT Fitness Center, Grand Hotel, etc. are all placed in the same well-designed and exquisite large-scale commercial building, and there must be good connectivity and interaction between stores. Complementarity, and through unified management to achieve the overall effect, the area is generally 1 to 2 times larger than Shanghai Ganghui Plaza, such as the 240,000 square meters Super Brand Mall in Shanghai, the 330,000 square meters SM MEGAMALL in Manila, Philippines, etc.

However, the management and promotion requirements of SUPER MALL/CITY MALL are higher than those of ordinary department stores. That is to say, department stores, category specialty stores, theme stores, and large supermarkets are the main stores, supplemented by boutiques, specialty stores, Chinese food courts, Chinese and foreign themed restaurants, coffee shops, bookstores, Internet cafes, video stores, technology exhibitions, and more. It has functions such as an international film and television city, an entertainment park, large-scale performances, a business hotel, a super-large parking lot, and even cultural and sports facilities such as churches, concert halls, stadiums, and libraries.

Moore is fundamentally different from ordinary shopping malls. It is not only larger in scale, but also has more complete leisure and entertainment functions. In addition, various festivals in Moore are held every day.

Our country not only lags behind Europe and the United States in the Moore business format, but also lags far behind many countries in Southeast Asia. But falling behind also means opportunities for development. Before Zhengda Plaza, there was no real Moor Pinmao in Shanghai. However, the scale of Shanghai Super Brand Plaza is far from being the largest in Asia, and it only ranks after 8th in Southeast Asia. Even in China, there are already two malls with an area of ??more than 500,000 square meters under construction in Beijing, and the Shanghai Hongqiao Trade City mall under construction also covers an area of ??260,000 square meters. The investor of CP Plaza is Thailand’s CP Group. Its THE MALL shopping mall chain has 6 malls in Thailand. CP Group will also develop similar super brand shopping in major cities such as Guangzhou, Beijing, Shenyang and Tianjin. center, among which Guangzhou Tianhe Zhengjia Commercial Plaza is located next to Teemall Shopping Center, with a total area of ??370,000 square meters. As for Asia's largest mall chain developer: SM PRIME Group of the Philippines has opened its second mainland SM mall in Xiamen - the 160,000-square-meter Xiamen SM City Plaza; SM Group intends to open more malls in the mainland.

Another view is that:

Shopping Mall (MALL for short) is a successful business model originating from the United States and popular around the world. This business model is often called "shopping center" in our country. . However, unlike many commercial facilities such as department stores or comprehensive shopping malls in China that are labeled as "shopping malls", "MALL" in the true sense can cover almost all kinds of consumer needs of people. According to industry insiders, "MALL" has all the entertainment, leisure and shopping methods you can imagine; its consumer target is a large and complex consumer group. To sum up, "MALL" has three main characteristics. First, it is large. It covers a large area, has a large building area, and has a large parking area. The second is more. There are many industries, many stores, and many functions. The third is high, which means high shopping environment requirements, high grade, and high purchasing power of the customer base.

Abroad, "MALL" shows a prosperous scene. Taking the United States as an example, “MALL” has occupied more than 50% of the commercial sector. The world's largest "MALL" "West Edmonton" in the United States has an annual turnover of US$2.88 billion. In recent years, "MALL" has gradually emerged in China's commercial field. Beijing's Xindong'an Market, Shanghai's Ganghui Plaza, Guangzhou's Tianhe City, and Wuhan's Wushang all have prototypes of "MALL". At present, a "MALL" with a planned area of ??300,000 square meters in Beijing has begun investment and construction, and three other "MALLs" are in the process of approval. It is reported that foreign commercial capital has also been involved in the construction of "MALL" in Beijing.