? In the last article, we talked about "telling stories and writing copywriting". Why should we add stories to copywriting? The stories in copywriting should make users have a sense of trust, substitution and identity, so that users will believe in products and trust us, and they will be willing to pay the bill. Today, the sharing of 96 new media is about the common story types in copywriting.

first, the product type story

1. Looking for the selling point of the product

The product itself contains many selling points, just like saying that the process, quality, sales and so on are all selling points, and then the second step needs to be proved to the users through stories.

2. Prove the selling point of the product

After finding the selling point, it is not that you say good is good, you need to convince users that it is good. Therefore, the targeted collection of story materials can better prove it. Take ginger sugar tea as an example:

According to the older generation, the ginger sugar water made of brown sugar is very good for women, and it has the effects of invigorating qi, enriching blood and relieving menstrual pain. To this end, we also specially consulted medical experts, which was also confirmed. But it is not easy to find a piece of pure ancient brown sugar. At first, considering the time and economic cost, some members of the team suggested changing to ordinary brown sugar, but I rejected them one by one. I still can't get past myself! In fact, my idea is very simple, you can do it without doing it, but if you want to do it, you must do the best. So, I took four people in the team and started a long journey of "looking for sugar". We visited more than 2 cities in Shandong, Shanxi, Henan, Shaanxi, Yunnan and Zhejiang. It took nearly 12 days, and finally everything pays off. We succeeded.

Merchants who sell ginger sugar tea will say that they are boiled with ancient brown sugar, but in order to convince users that their raw materials are authentic, the creator described his team's experience in finding ancient brown sugar: "Ask a medical expert; At one time, the team had different opinions and was rejected by themselves; Later, I traveled to more than 2 cities across the country, and so on, which will make users feel that they are doing something with their heart and putting users first. This makes users feel that they are valued, and users will trust you and agree with you more before buying products.

Second, people's stories

In our daily life, we often get a lot of things from our girlfriends or friends Amway, so we will buy them. Because friends use them, we feel confident and think their recommendations are reliable. Therefore, if you want to add a character type story, you can consider the following points:

1. You will make products in order to maintain your emotions, such as love, affection and friendship, which sounds very moving!

2. In order to realize self-worth, such as giving up a high-paying job to start a business, it sounds admirable!

3. It sounds very inspiring to turn from a humble person to a successful person!

The common counter-attack stories are basically that someone went from being in debt of hundreds of thousands to becoming a big coffee in the industry, or a little white in the workplace, and later became a life mentor in the eyes of others. The reason why counter-attack stories can impress people and gain recognition is because they persist and don't give up! Everyone is eager to realize their own ideals, but on the way of chasing dreams, there are many thorns, but few people can really see the light of ideals, so the person who can persist until the end deserves to be recognized.

finally,

choose a story type suitable for your product based on the characteristics of your product and the above types of copywriting. I believe your copywriting can also impress users and gain their recognition. For more exciting content, please pay attention to 96 new media!