As the saying goes, food is the most important thing for people. The catering industry has been a profiteering industry since ancient times, and many individuals or enterprises have tried to get involved. However, the catering industry is not as simple as we thought. The competition in the catering industry is very fierce, not only facing the challenges of customers, but also facing the challenges of peers. It is for this reason that many famous catering enterprises are often in the initial stage.
The change of policy hit South Beauty. Since its establishment, South Beauty has always been in the name of high-end consumption. But high-end consumption often represents extravagance and waste, so in 20 12, the state issued relevant laws and regulations. Strictly limit the extravagance and waste of catering enterprises, so this has hit the marketing model of South Beauty to some extent. South Beauty began to serve high-end customers. With the appearance of the policy of prohibiting extravagance and waste, South Beauty lost these customers.
Completely lost in the gambling agreement with the capital. In addition to policies, South Beauty also has great problems in introducing capital investment. Especially when capital invested in South Beauty, a gambling agreement was made. If South Beauty fails to reach the corresponding target amount within three years, then it must pay part of the benefits of the capital group. However, because the managers of South Beauty were too confident, the group failed to reach a certain business quota, and finally paid a great price. This has severely hit the capital chain of South Beauty to some extent.
It is precisely because of these successive policy attacks and strategic mistakes that South Beauty will completely withdraw from the high-end catering industry in China. So that in today's shopping malls, we can no longer see the catering brand of South Beauty.