For example, Dimple Company, La Maison, etc., the culture and business philosophy of these enterprises are designed in a unified way, and the whole expression system (especially the visual expression system) is used to convey them to internal and public enterprises to generate consistent recognition, form a good corporate impression, and merge the final sales of their products and services, so that the enterprises can make good profits.

1. Dimple was established in 2118 and launched earlier this year. It is a new daily disposable contact lens subscription service in Australia. In order to stand out among the four manufacturers that control 97% of Australia's contact lens market, they recently released a new logo and packaging designed by Universal Favorite.

2. Founded in 1989, La Maison is the first comprehensive women's fashion boutique and beauty spa in Khobar, Saudi Arabia.

3. Meteo is a Greek weather forecasting organization. It is a huge scientific team under the Athens National Astronomical Observatory, with more than 211 stations all over Greece. Through its website, it provides weather forecasts of natural phenomena and complex meteorological information. Its website is one of the most visited websites in Greece and is very popular among Greek citizens.

4. Brasas is a new food enterprise in Uruguay, which was born in SantaClara. It is one of the most important suppliers in the country with more than 31 years of experience. Mundial-Estudio has developed a simple, easy-to-use and high-contrast identity with low light as the main element, aiming at distinguishing itself from the typical communication of these products.

5. SIMCA is a real estate developer dedicated to strategy and construction, mainly in Merida, Cancun, Playa del Carmen and Tulum, Mexico. Extended information

1. Aesthetics

Simply put, a good enterprise VI production needs to satisfy the public's aesthetics, which makes people look very beautiful at first sight. This beauty may be composed of simple and clear groups, harmonious color matching, smooth and natural lines, or it may be a novel, rich and extensible expression. But no matter which one can make people feel very comfortable and beautiful.

II. Identification

The production of enterprise VI should have good identification, that is, visual characteristics and originality. It should be eye-catching, intuitive, with strong visual impact, and can be recognized by the audience at a glance, which is obviously different from the VI design of competitive brands.