It can only be said that the ratings on public comments are basically reliable.

I have been working as a new media in Harbin for more than four years. While working as a new media, I made a gourmet WeChat official account. Because of this WeChat official account, I contacted some catering bosses and some colleagues.

after contact, I know that in this world, there is a kind of catering boss who works as a "fried shop". What is a "fried shop"? It is to set aside the next place, redecorate it, decorate it according to the popular model, and then ask the chef to prepare it according to the preparation for the opening of a normal restaurant.

But secretly, I will contact many gourmet V's, let them come to the store to try the dishes, and then put some money in, so that they can help with the publicity.

after the store is officially opened, it will also be launched in the media and new media, and at the same time, people will be organized to brush comments on Weibo and public comments, also known as the Water Army. Some people specialize in five-star praise on public comments, while others specialize in black merchants and bad reviews on public comments. After finding these people, let them brush the praise and brush it like a real person's evaluation.

in short, online is all kinds of brushes.

offline is also unambiguous. Hire people, that is, tow them, and queue up at the store door. Once there are not enough people, tow them to make up.

Everyone has the herd mentality. When Ge You advertised Shenzhouxing, he said, "Choose a restaurant, and the family will go to which one", which is the herd mentality when people eat.

With these drags, coupled with intensive online publicity and comments, users' lives will be covered by 36 degrees without dead ends, and users will enter the store to spend money.

after a period of time, the store was fired and it can be sold.

So, the question is, some people who do this kind of professional speculation, plus some people who ask customers for five-star praise through food delivery discounts, do you think the evaluation on the public comment can be completely reliable?