Please refer to this copy. Yinchuan Tour Guide Style Contest and Ningxia Tour Guide Contest Yinchuan Selection 1. Planning Ideas As the pace of building "Greater Yinchuan" continues to accelerate, our city's tourism industry has quietly risen in recent years and has gradually become a pillar of our city.

industry.

It is understood that from 1999 to 2002, our city developed 17 major tourist attractions, received 9.1 million domestic and foreign tourists, and generated economic income of 2.76 billion yuan.

In early 1999, the Municipal Party Committee and Municipal Government proposed for the first time the guidelines to vigorously develop Yinchuan tourism and make it a new economic growth point.

In 2000, the guiding ideology of “developing tourism into the city’s pillar industry, striving to become an outstanding tourist city in China, and building Yinchuan into a beautiful and charming tourist center city in a relatively short period of time” was further proposed.

The rise of tourism not only increases our city's economic income, but also drives the development of some related industries.

More importantly, it has established a good image for tourists from home and abroad to Ningxia, allowing more people to know and be familiar with Ningxia, thereby making a huge contribution to Ningxia's investment promotion.

From this point of view, the speed or slowness, good or bad development of tourism is crucial to the early realization of the grand goal of building "Greater Yinchuan".

2. Aims and purposes of the competition This competition aims to further improve the overall quality and service level of tourism employees in Yinchuan City, and provide opportunities for the majority of tourism personnel to display their self-image, exchange service skills, learn from each other, and improve together.

Promote unique tourism resources and increase the popularity of Yinchuan tourism.

Promote the construction of the city's tour guide team, continuously expand Yinchuan's tourism talent pool, and improve cultural taste, thereby promoting the healthy development of our city's tourism industry.

The theme and slogan of the competition: Youthful style, charming Yinchuan!

A sunny profession, a messenger of etiquette!

3. Organizational structure Sponsor: Yinchuan Tourism Bureau Co-organizer: Yinchuan Traffic Music Station Yinchuan TV Yinchuan Evening News Sponsor: Ningxia Lanping Advertising Planning Co., Ltd. 4. Time and place According to the Autonomous Region Tourism Bureau Document No. 99 "About organizing "Ningxia Tour Guide Style"

"Notice of the Competition", Yinchuan Tourism Bureau is scheduled to hold the Yinchuan Tour Guide Style Contest and the Ningxia Tour Guide Competition Yinchuan City Selection Competition in late October 2004.

Location to be determined.

5. Content of the Competition This competition is themed "Youthful Style, Charming Yinchuan" and mainly assesses the service skills of tour guides through "5-minute wonderful tour guide", "2-minute knowledge base real-life Q&A", and "3-minute talent show"

content in three sections.

1. Self-introduction: 1 minute.

2. Tour guide’s ability to explain: 5 minutes, content of your choice.

It can be Yinchuan tourist attractions (spots); high-quality tourist routes; or you can choose Yinchuan history, culture and other topics.

3. Comprehensive quality test: 2 minutes, including temperament, image, etiquette and politeness. It assesses language ability, adaptability and knowledge accumulation through questions about tourism, current affairs and social hot topics.

4. Personal talent show: 3 minutes, live performances such as singing and dancing, sketches, recitations, handicrafts, calligraphy and painting, etc.

5. Image display: appearance (group).

This competition is set up with individual awards: 1 first prize, 2 second prizes, 3 third prizes, "Best Explanation Award", "Best Image Award", "Best Talent Award", "Best Talent Award"

One each will receive the Wisdom Award; Organization Award: The top six selected units will receive the Organization Award.

6. Investment plan The Yinchuan Municipal Tourism Bureau and Ningxia Lanping Advertising Planning Co., Ltd. have negotiated and formulated the following sponsorship methods for the "Yinchuan Tour Guide Style Competition and Ningxia Tour Guide Competition Yinchuan Selection".

★Naming (RMB 100,000) Own the naming rights of this competition and the priority for publicity and organization preparation. Forms: Yinchuan Tour Guide Style Contest and Ningxia Tour Guide Contest Yinchuan Selection (1), Media Return A, Yinchuan Traffic Music Station 1, 10 times a day

Contest title advertising (***20 days) 2. Contest coverage several times (from the start to the end) 3. Two corporate interviews (10 minutes/time) B. Yinchuan TV Station 1, Yinchuan (public ***

, life, culture and sports) three channels, three days before the start of the game, prime time scrolling subtitles 2 times/day.

C. Yinchuan Evening News 1. Registration, entry instructions and several consecutive times.

2. Introduction to the finalists (with names attached).