There are three reasons:

One: Unique positioning? Oriental food and lifestyle home. Nowadays, there are too many self-media Internet celebrities who specialize in introducing food, specializing in wearing Hanfu, and specializing in sightseeing, which has caused the audience’s aesthetic fatigue and similar competition among Internet celebrities. However, Li Ziqi has combined these three? ?, this suddenly made her stand out from the crowd, unique. There are many Internet celebrities on the Internet who are better at cooking than she is, who look better in ancient costumes than she does, and who take pictures more beautifully than she does, but none of them are as "comprehensive" as she is. The biggest advantage of differentiated competition is that there are no competitors.

Two: Seemingly going against the trend. Many Internet celebrities think that the trend is to wear heavy makeup, black silk miniskirts, high-rise buildings, luxury cars, and dynamic background music, but Li Ziqi does the opposite. She always leaves the country without makeup or light makeup, and her antique clothes rarely reveal even her forearms, let alone other parts of her body. The scenes are all shot in the countryside and mountains away from the hustle and bustle of the city, and the background music is as slow and melodious as the soundtrack of Tai Chi. This makes people who are accustomed to the former and suffer from the fast pace, high pressure, and noisy city feel refreshing, return to basics, temporarily calm the mind, eliminate distracting thoughts, and feel Zen.

Three: Traditional elements. Making clothes, cooking, cosmetics and daily necessities using ancestral methods not only fascinates foreigners who are curious about Eastern culture, but is also equally attractive to contemporary Chinese. In fact, many Chinese people are as ignorant as foreigners when it comes to their understanding of traditional culture. There are no high-tech, chemical synthesis or machine elements, and all purely manual production techniques make people feel fresh, eye-opening and practical. This is very consistent with the DIY (do it yourself) trend that is currently popular around the world. Her video sends a positive signal to the audience: Even if you don’t have a lot of money, as long as you have a pair of hard-working hands and a mind that understands traditional culture, you can live a high-quality life like a fairy living in a paradise.