Shenzhen Nanshan District Aerospace Science and Technology Plaza. Xicha, the pioneer of the new tea industry, is a brand founded by Shenzhen Meixixi Catering Management Co., Ltd., with the original name of Huangcha. Later, in order to distinguish it from many cottage brands, it was upgraded to a registered brand Xicha. Xicha is the founder of cheese fresh tea. Founded in 212, the company is headquartered in Aerospace Science and Technology Square, Nanshan District, Shenzhen. Nie Yunchen, the founder of Xicha, was born in Fengcheng, Jiangxi Province in 1991 and graduated from Guangdong Vocational College of Science and Technology at the age of 19. At first, Nie Yunchen imitated his idol Steve Jobs to start a business and sold mobile phones in Guangzhou, earning 2, yuan. Later, he discovered the business opportunity of milk tea and opened the first milk tea shop in 212 with the savings earned from selling mobile phones. After several years of operation, Xicha continued to grow and develop. In 219, Nie Yunchen was selected as Forbes in 219.