1, targeting the mass market. The main customer groups of ordinary mass catering enterprises are ordinary consumers, which are positioned according to the needs of the mass market and provide a wide range of services.

2, the price is close to the people. The price of food in ordinary catering enterprises is relatively low, which meets the price sensitivity of ordinary consumers.

3. Diversification of dishes. Ordinary catering enterprises have a wide variety of dishes, including dinner, fast food, snacks, tea and so on, to meet the needs of different consumers.

4. Low brand awareness. Ordinary catering enterprises have low brand awareness and great market competition pressure, and mainly rely on price and word-of-mouth advantages to attract customers.

5. The management mode is relatively simple. The management mode of ordinary mass catering enterprises is relatively simple, usually adopting single-store management mode, and the management scale is relatively small.