First, communicate with customers to understand customer needs, write a story script according to customer needs and platform attributes. After the story script is confirmed, plan and communicate the shot completion, write a split-shot script, confirm the split-shot script, select a suitable actor model card for customers to screen, confirm the actors and make-up photos, and make an appointment for shooting. Photographers shoot, check the video material, and make video clips

video synthesis and special effects production. Creativity needs to be accurately connected with customers. Only by understanding the needs of users can we produce good ideas, such as the short video of food mentioned by the subject. When the scheme is formed, we must first consider the shape, finished product and brand story of the food to be photographed, and what shooting methods and lighting can be used. Secondly, after understanding the needs of customers, we should actively learn from the existing finished products in the industry, try to break through the thinking wall or build a new framework on the basis of existing ideas, in order to better display the products.