First: Why operate a Douyin enterprise account?

What benefits will it bring to the enterprise?

Second: Strategic steps for the overall content operation of Enterprise Account! Third: What factors need to be paid attention to when operating Enterprise Account content?

1. Why operate a Douyin enterprise account?

1. Douyin has a large user base and a large number of daily active users. According to official data, Douyin’s daily active users are around 250 million, which is a very large traffic group.

2. Where there are people, there will be a world, and where there is traffic, there will be marketing. Enterprises must make a good layout before Douyin’s traffic dividend disappears and occupy a place in it, so that they can eat the big piece of cake that the traffic dividend brings to the enterprise.

Therefore, Douyin platform is currently an important position for enterprises as a content marketing platform.

What benefits will it bring to the enterprise?

1. Enterprises can expand their influence and gain greater exposure through brand marketing on the Douyin platform.

2. Promote corporate culture, embody corporate purpose, and output corporate value.

3. Through the display of 60-second videos, make your products and services the selling points of your company, thereby converting and monetizing them!

2. Analyze the strategic steps for the overall content operation of the enterprise account.

1. Position and overall plan the corporate account, and clarify the form in which the company needs to achieve exposure, word-of-mouth communication and conversion, including the age, gender, region, interests and hobbies of the target group!

2. By analyzing the KOL characteristics that the target group pays attention to, in-depth analysis of the content style of the KOL, and finding the characteristics suitable for the brand tone, on this basis, carry out character creation, scene display, and sitcom interpretation to obtain accurate users and potential customers.

Pay attention, including the soft implantation of advertising products and brand LOGOs, to achieve the effect of moisturizing things silently!

3. Through the continuous output of high-quality original content, we will enrich and strengthen the brand's personality, while striking while the iron is hot, and create by borrowing social hot information content, topics, BGM, events and festivals, etc.

For example: During the World Cup, Dongpeng Special Drink used Dongpeng Special Drink's unique character "Peng Ge" to perform World Cup-themed jokes, which gained a large number of users' attention and likes.

3. What factors need to be paid attention to when operating enterprise account content?

1. Cover: The cover of the short video should choose a shot that can carry the biggest highlight of the video, or a cover of a celebrity spokesperson. It must be beautiful, clear, and related to the theme.

2. Title: Simple and clear, go straight to the topic!

The copywriting raises the topic, attracts interaction, and guides users to pay attention!

3. BGM: Try to use original BGM in post-production. 4. Shooting equipment: The ancients said: "If you want to do your job well, you must first sharpen your tools." A good shooting equipment can ensure the quality of the video and the clarity of every frame.

, effectively improving the broadcast completion rate.

5. Release time: According to the third-party data platform "Star Map", Douyin has two peak activity periods every day, 12:00-13:30 and 20:00-23:00, so it is recommended that you choose the best release time

during peak hours.

6. User operation: After the video is released, the most important thing is to monitor the data and respond to user comments in a timely manner. The number of views, likes, and comment forwarding of a video directly affects whether the video will continue to be recommended to more users.

With so many users, the “horse racing mechanism” is inseparable from good user operations and content quality.

7. Interested content: According to data from Douyin’s annual marketing summit, among the top 300 videos on the Douyin platform, beautiful appearance accounts for about 11%, and most of them are videos about recording and sharing a good life.

Therefore, in addition to the hot singing and dancing of good-looking brothers and young ladies, there is still a lot of content worthy of exploration and creation by brands!

From the current point of view, music, dance, lip-syncing, and acting jokes are already strong contents on the Douyin platform. In addition, there are more contents such as travel, food, fashion, sports, games, cute babies, and cute pets.

Space to play and create content.

8. Industry labels: For Douyin enterprise accounts, different industries have different operating techniques.

For example: Digital 3C industry: In addition to displaying product features, products can also be implanted through sitcoms.

In the fashion and sports industry: high-profile video content has the best interaction indicators. It is recommended that brand companies pay attention to cooperation with Douyin celebrities and brand-owned stars.

Maternity and baby products industry: Funny videos have the best effect of getting likes, and videos of practical skills have the best effect of attracting followers.

In the automotive industry: Videos with storylines and interpretations have the best effect on likes, interactions, and attracting fans, while videos that incorporate funny plots and life-like scenes are the best.

In the fast-moving consumer goods industry: Emotionally touching and skill-sharing videos have obvious effects in attracting likes and followers, but brands in the fast-moving consumer goods industry should focus on popularizing knowledge and skills.

Summary: With "two micro and one Douyin" becoming the standard for enterprises, the operation of Douyin is by no means a simple platform migration.