1. Experience description Product version: Dianping Android version 7.9.0/Meituan Android version v6.0.1-b301 Mobile phone model: Huawei Honor 6 Operating version: EMUI 3.0 operating system based on Android 4.4.2 2. Search function experience

2.1 Search position and form are similar to the search function located on the homepage. Both use the search box form and are placed at the top of the page. They have a good visual position and are convenient for users to use quickly.

When the user has a clear behavioral goal, he can directly enter the relevant service page after entering the APP homepage without having to import it from the specific column page, which reduces the user operation process and conforms to the user's operating habits; the search function located on the column page is all set

It is the shape of the search icon, indicating that its frequency of use and importance are lower than those on the homepage.

When a user chooses the behavioral path from the column page to the service page, it means that the user has a general consumption tendency (such as food/movie consumption), but does not have a clear consumption goal.

Therefore, the priority of searching for operations that point to specific "targets" is reduced, and the demand for filtering functions based on relevant dimensions increases; The difference lies in the search function on the column page (taking the food column as an example): Dianping uses global search, Meituan

Then use local search (operation process: enter "Central City" in the search box on the secondary page of the food).

Personally, I think this function of Meituan is more delicate.

The biggest reason why users use the search function on specific column pages may be that they think the filtering operation is too cumbersome, so they want to directly reach the relevant interface by entering keywords + food categories; the search box located on the homepage, the key that users frequently use is category

+ Location, the two have a strong correlation and solve the problem of where the user eats; therefore, when one of the two is entered, it should automatically match (category/location).

At this point, Dianping’s operation is more delicate.

When "hot pot" is entered, Dianping automatically matches locations and recommends rankings based on distance/result dimensions; while Meituan only crudely captures keywords and the experience is slightly worse.

2.2 Popular Search Recommendations Dianping: Dianping’s popular search recommendations first recommend “Business District”, and the scenario logic is more directed towards weekend/holiday consumption; Meituan: Meituan’s popular search recommendations tend to recommend “nearby” products, and the scenario logic is more directed towards takeout.

Service; 2.3 Search results Dianping’s search results are sorted by distance by default, and all stores that have left information on Dianping are collected (regardless of whether they support online group buying and other services).

Considering the consumption conversion rate, I personally think there is room for improvement here: because users use group buying websites, the primary purpose is to achieve consumption and the secondary purpose is to view review information.

Therefore, in the search results display interface, stores that support online consumption should be prioritized to avoid interference of secondary information on user consumption.

Meituan, as a consumption-oriented group buying website, is much more direct in the search results interface (marking prices/guiding consumption).

3. Merchant list page + content page experience List page Personal feeling: The navigation effect of Meituan’s merchant list page is better than that of Dianping.

The reasons are as follows: (1) Overall, Meituan’s merchant list information level is relatively clear, and the visual center is concentrated (preferential prices + group buying/takeaway and other services are marked with differentiated colors), which facilitates users to quickly understand merchant preferential information; (2

) The store’s preferential information (preferential price + package information) is identified on the guide page, which can stimulate users to consume “discounts”. However, the shortcoming of Dianping is that it does not highlight the preferential information (only completes the description); (

3) In terms of details: Dianping reminds users that the store is XX meters away from the mall (what is the actual effect?)/Meituan’s thumbnail quality is better than Dianping, and is more able to induce users to consume/WIFI service reminder + support information for XX sold

, to enhance users’ consumption decisions; Personal feelings about the content page: The structure of Meituan’s content page is clearer.