Nowadays, more and more people are using their spare time to engage in self-media, from official account articles, e-commerce to short videos. The editor has been operating self-media for nearly a year, and I have the feeling that when I also operate self-media, talking about pictures is more popular than articles, and short videos are more popular than pictures and texts. There are many self-media short video experts now, from Papi Jiang, Er Geng to ancient food Li Ziqi. These self-media short video masters have several unique characteristics:

1. Clear positioning, the most personalized

PAPI Jiang’s short video is mainly based on the tone of complaints, and uses some dramatic performance techniques to refresh the audience who see the video for the first time. At the same time, PAPI Jiang’s rich expressions and Without breathless words, these all cater to the audience's appetite.

Among the short videos of many food bloggers, Li Ziqi is a special one. The girl looks like an ancient beauty, and combines it with the classical elements of traditional Chinese culture to make the urban modern Everyone has a longing to return to their hometown.

From the above two examples of video celebrities, we can see that the most important thing for short videos is to create your own style, accumulate vertically in one field, and find the one that suits you in the general direction. The small direction is important.

2. Content is king, value wins

In the era of knowledge realization, you must have your own things, output short videos that are valuable to others, or have materials that are useful to others ; Either interesting, you can laugh after a stressful work; or sentimental, let others see your current life state, and this state is also what they yearn for.

Simply wanting to move short videos, download other people’s short videos or intercept them from movies and TV series, and then slightly adapt them yourself, is no longer suitable for the public’s demand for short videos in the self-media era.

Think about it, if few people like your short video and only a few click on it, wouldn’t it be a waste of your efforts? Therefore, if self-media relies on short videos to make money, then plan and manage your content well!

Author: Menggui Qinhuai (a history teacher who is best at writing and good at P pictures? Official account: Shi Jueyimeng)