Marketing department year-end summary ppt A well-done work summary can bring a perfect end to your work, but a poorly done one, or an improper explanation of the work you have done, may obliterate your work ability and performance.

Your future development will be very unfavorable, so we need to write a good work summary.

Below is the marketing department year-end summary ppt that I collected and compiled. Welcome to read.

Chapter 1: Year-end Summary of the Marketing Department Since I joined the company at xxxx, I have served as a senior market research specialist in the Marketing Department of the Marketing Management Center, mainly responsible for market research direction.

Specific work includes writing professional market analysis reports, researching competing products, monitoring market dynamics, and providing relevant suggestions for marketing strategy adjustments.

With the guidance and assistance of leaders and colleagues, various tasks assigned by leaders at all levels were completed on time and with basic quality and quantity.

The market research direction work of the Marketing Department mainly includes three parts: routine work, temporary work and special work.

Routine work mainly includes regular sales analysis reports (weekly and monthly reports) of projects on sale, monthly macro reports on the real estate sales market in the four cities, monthly macro analysis reports on the Beijing real estate market, market dynamics monitoring, etc. Temporary work mainly includes competing products

Project research, competitive product project research reports, competitive product project selling point analysis, etc.; thematic work mainly includes writing thematic research reports, topic research reports, etc.

As a new department in the marketing management center's structural adjustment and professional division of labor refinement, the marketing department has market research as one of its newly formulated main responsibilities. It mainly provides professional reference opinions and decision-making support for the company's overall marketing strategy and the sales of on-sale projects.

Previously, the scope of work was limited to project research and market research reports. Later, with my suggestion and leadership approval, the presentation form and structure of various professional reports were improved and enriched, the content coverage was enriched, and the professionalism and readability were accordingly improved, increasing

The types of reports have been deepened.

Together with leaders and colleagues, we re-established the working structure of the marketing department, streamlined the work process, and continuously improved the report template to make it more streamlined and professional, and also gradually put the market research work of the marketing department on the right track.

During the performance of routine and temporary work, the company also provided leaders with timely updates on market and competitive product trends and decision-making reference content.

For example, during the formulation of the "down payment installment" marketing strategy, together with the project department ***, we conducted a special investigation on the Murray Hill project that was the first to implement down payment installment. Based on a comprehensive and detailed understanding of the specific operation methods of "down payment installment" in Murray Hill,

The leader provided relevant reference opinions, which ultimately led to the application of the "down payment installment" strategy to projects for sale, which significantly boosted sales.

The monitoring of competing products for projects on sale is one of the important routine tasks of the marketing department.

Based on the long-term market tracking and research of competing projects in the surrounding areas of the projects for sale, the marketing department continuously updates representative samples of competitive real estate to conduct objective analysis of selling points based on the sample selection principles of the same area, entering the market at the same time, and the same or similar product types.

Contrast.

The purpose is to learn and use the successful selling points and marketing strategies of competitors through comparative analysis of the advantages and disadvantages of each project and use them for my own use, and to apply the advantages and disadvantages of selling points to the improvement of sales rhetoric and promotion strategies, and to influence the sales of on-sale projects.

to actual promotion.

Not only has it completed the research responsibilities of this department, but it has also played a coordinating and promoting role in the work of other departments of the Marketing Management Center and the Sales Department.

While completing my own work, I also cooperated with other colleagues in maintaining the project forum for sale during my spare time, and also achieved certain results.

Although the market research work of the Marketing Department is on the right track, it is still in its infancy and there are many areas that need improvement and improvement.

I still lack a certain degree of initiative in my work, my communication is slightly insufficient, and my sensitivity to the market needs to be improved.

The depth and coverage of the report need to be improved.

I will learn humbly in my future work, continuously improve and improve, gradually promote market research work, and make my due contribution to marketing decision-making and project sales work.

Chapter 2: Year-end summary of the marketing department. I have gained a lot. I am tired but very happy.

For me, this month's work is the most unforgettable and the most profound month.

The change of work location and environment, as well as a series of adaptations and adjustments in work ideas and methods, etc., but the pressure gave me the clarion call to move forward, and the joy of harvest was blended into the tiredness.

With the support of the company's leaders and the close cooperation among colleagues, we are dedicated to our jobs and fulfill our duties. We have all completed our own jobs and the tasks assigned by our leaders.

I summarize my performance, thoughts and actions over the past month as follows: 1. Work performance: Strengthen your own image when you go out to meet customers every day, improve your own quality, insist on strict requirements for yourself, don't be lazy and forget just because you are alone in the world.

Work and forget about your job responsibilities and tasks.

We must be responsible and responsible for our work.