Double Eleven Shopping Carnival refers to the online promotion day of 1 11every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited.

Double Eleven has become an annual event of China's e-commerce industry, and gradually affects the international e-commerce industry.

202 1 1/On October 27th, the Information and Communication Administration of the Ministry of Industry and Information Technology disclosed that the Ministry had held an administrative guidance meeting to regulate the short message marketing behavior of the e-commerce platform "Shuang11",requiring the e-commerce platform not to send marketing short messages without the consent or request of consumers. 165438+1October 4, China Consumers Association issued a reminder that the price of "double 1 1" may be the most expensive in the whole year, and arranged six points to attract consumers' attention.

165438+1October1,202 1 Double Eleven Shopping Carnival begins.

The Double Eleven online shopping carnival originated from the promotion activities held by Taobao Mall (Tmall) on June165438+1October1day, 2009. At that time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded the expected effect, so it was June 1 1.