Starbucks Rewards cards are divided into three levels, with the following uses: 1. Silver level: three invitation coupons for relatives and friends (buy one, get one free).

A breakfast coffee invitation coupon: valid from the opening of the store until before 11 a.m.

A cup promotion invitation ticket.

2. Jade Star: A birthday invitation coupon: In the month of your birthday, you will receive a medium drink.

Coffee Invitation Coupon (Buy Three Get One Free): For every three hand-made drinks included in a single checkout purchased, you can get a free coffee invitation coupon.

3. Gold Star: Exclusive Gold Card: will be sent to your registered mailing address.

A birthday invitation coupon: In the month of your birthday, you will receive a medium drink.

An anniversary invitation coupon: To celebrate the anniversary of your account, you will receive an anniversary invitation coupon and you will receive a medium drink.

Coffee Invitation Coupon: You can get a coffee invitation for every 10 purchases.

Extended information: Price positioning: Starbucks' price positioning is "a luxury product that most people can afford", and its consumer positioning is "white-collar workers."

Most of these customers are high-level intellectuals who love fine products, food and art. They are also a consumer class with high income and high loyalty.

In the catering service industry, the cost of establishing differentiation itself is very high, so it is difficult to attract customers through products and prices. Customers often do not change for a long time after agreeing with a service.

Long-term and stable use of such services is particularly evident among white-collar workers, who always have a psychological tendency to pursue stability.

Therefore, Starbucks uses the "heart attack strategy" to impress customers and cultivate customer loyalty.

Mobile payment At the developer conference, PayPal announced the launch of mobile fast payment function, which allows users to use mobile payment methods to purchase retail goods in stores.

Starbucks will be the first merchant in the world to adopt the PayPal platform[24].

It is estimated that PayPal will complete nearly $80 billion in online payment transactions in 2010.

This cooperation between Starbucks and PayPal will bring extraordinary long-term impact to the retail industry.