1. Whether it is in the core business district. Business districts can be large or small. The commercial center of the city is a large business district, and the community business center is a small business district.

When choosing a store, stores in the core business district are definitely better than stores in other locations.

In Fuzhou City, mature business districts such as Dongjiekou/Zhongting Street attract people from all over the country.

Generally speaking, there are very few new shops launched in traditional commercial centers and investment opportunities are also very small.

When investing, we should pay more attention to new business districts, because the emergence of new business districts is directly proportional to the release of shops, and there are many investment opportunities. As long as we can discover and seize such opportunities in time, the return on investment will be very considerable.

2. Factors of changes in the business district. Investing in shops during the process of changes in the business district is just like buying stocks to see the general trend. Growth is a very important factor to consider.

Investing in shops in mature business districts has very little room for growth. Because the developer's development costs are very high, the sales price is also very high, and the sales price is determined based on the current rent, so the investment value is not great.

If you choose a developing business district, the return on investment may not be ideal in the first 2-3 years. However, with the rapid development of the business district, the growth potential of the shops will be very good. Therefore, the shops here are definitely blue chip stocks worth investing in.

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For example, the investors who purchased the storefronts along Zhongting Street for 35,000 yuan/㎡ did so because they seized on the growth potential of the business district, so they received huge returns on their investment. Now they are making a lot of money.

In the same way, since the Cangshan Railway Station Business District/New Student Street near Normal University/and other business districts are currently in the process of being formed, the surrounding shops currently have such development potential and investment value.

On the other hand, if the business district where the chosen store is located faces the risk of decline or demolition in the future, then the prospect will be as worrying as buying stocks at the peak of the stock market.

3. Anchor store effect "Where there is an anchor store, there are endless business opportunities." I believe every store investor knows this truth.

A large department store or shopping center will drive a comprehensive appreciation of the surrounding commercial properties. For example, the current business capacity of Powerlong City Plaza can only be considered average.

But even in this atmosphere, the stores surrounding Carrefour on the second and third floors are still making good profits.

The operation of shops around the anchor store is mainly a "parasitic" business. It itself does not have the ability to "gather customers", so it does not have the potential for store value appreciation. Only by relying on the role of the anchor store can its commercial value be fully exploited, so that the store can thrive and prosper.

Continuous appreciation.

4. Where there is a square, there will be skyrocketing popularity. What is a square?

Squares are places for leisure and entertainment, so wherever there are squares, there will be skyrocketing popularity and endless business opportunities.

As large as Tiananmen Square or as small as Fuzhou Wuyi Square, hundreds of thousands of people gather every day, forming huge consumption power, which is a huge business opportunity for shops.

Therefore, when evaluating the investment value of a shop, it is also a very important reference factor to see whether there is a plaza around it.

There are big and small squares. As long as there is a square, it will bring people.

5. Brand store effect Currently, in the store leasing and purchase market, there are many brand customers.

Western-style restaurants such as KFC, McDonald's, Yonghe King; coffee such as Starbucks, Shangdao; clothing such as Crocodile, Baleno, Li-Ning, etc.

When choosing a store to invest in, it is also a very important reference factor to see if these brands have come in.

There are two main reasons for this: First, brand customers have strict business district evaluation standards and calculation methods when choosing stores, so the stores they choose are definitely guaranteed in terms of operation and development potential. Many fast food companies

This is the reason why companies are now following KFC and McDonald’s.

Secondly, well-known brand customers have the ability to attract customers, which will affect the formation of business districts.

Therefore, when choosing a store in the same area, it is very critical whether the project has brand customers.

This can basically reflect the pros and cons of the project from one side.

Let’s take Jintai Road as an example: Jintai Road gathers some core high-end clothing/shoes/hats/boutique brands that currently exist in Fuzhou. It must attract high-end consumer groups with huge spending power, and the benefits gained here must be

The best, the value of the shops in this area must also be the highest.

6. Site conditions The site capacity of the location where the shop project is located is also a very important factor.

Site conditions determine the impact of the surrounding commercial environment and its own factors on commercial operations.

The so-called "three markets in one step" means that a slight difference in location can lead to huge losses in performance.

The location strength of a store mainly includes the type of road in front of the store and the convenience for customers to come to the store.

Road type is the first element of site strength, which directly affects consumer behavior.

Therefore, the value of shops is very high.

For commercial site selection, commercial arterial roads are the best type of road (such as 817 Road), followed by traffic arterial roads close to business districts.

For example, East Street/Yangqiao East Road/Daming Road/Jingda Road/etc., interspersed with Liuyi Road/May 1st Road/Second Ring Road and intersected at 817, are both connected, so they have huge commercial value.

Factors such as which direction the flow of people come from and whether it is easy for customers to reach are also very critical.

In addition to the type of road, it is also necessary to consider whether there are obstacles on the road, such as traffic barriers.

We also take Dongjiekou as an example.