Taco Tuesday is a long-standing food promotion activity in the United States. On Tuesdays, restaurants will offer preferential promotions for Mexican food such as Taco, which is similar to Happy Hour in bars. The mantra of Lakers star James is "Taco Tuesday", which triggered a new wave of Taco craze.

fans of Lebron James, the star of the Lakers, know that "Taco Tuesday" is James' pet phrase, and he also combines words with deeds, taking his family to eat tacos every Tuesday. Because James loves this term so much, he recently submitted an application to formally register "Taco Tuesday" as a trademark.

according to the U.S. patent and trademark office, James' LBJ company submitted an application on August 5th to register Taco Tuesday as a trademark. The scope of registration includes downloadable videos, podcasts, marketing, blogs and online entertainment services, "that is, providing downloadable videos and social media posts covering sports, entertainment, current affairs and popular culture."

A source told ESPN that James has no specific plans to use the trademark at present, but he wants to keep his option.