Recently, the UP owner "King Xu who lives by his face", who has nearly 4 million fans in bilibili, released a video saying that he would stop for a while in the future. Another UP owner, "-LKs-", who has more than 3 million fans, also publicly announced that he would temporarily stop watching.

Two millions of fans, the UP owners, announced that they would stop their watch one after another, which attracted the attention of the outside world. On April 2nd, it was reported that a number of UP owners intensively and publicly announced the suspension of updates, and "bilibili UP owners initiated a wave of suspension of updates" also rushed to Weibo for hot search, which triggered the attention and discussion of many netizens.

In fact, the main reason for stopping the shift is that the revenue of the platform is reduced and it is difficult to balance the income and expenditure. Bilibili's reward mechanism has been greatly adjusted this year, that is, the income has been reduced by nearly half. For example, if you work in a company, the work you do is similar to that of last year, but the salary is 1/3 or half less. In this case, many people don't want to do it anymore.

My bleak income

I used to be a self-media worker, but I worked part-time. At that time, my starting point was very simple, that is, to earn some extra money after work. At first, I was very aggressive, and I had different materials every day. Shooting videos, editing, publishing and replying to information was like beating chicken blood.

Even if a video has to be recorded intermittently for three days and edited in one day, I will stick to it all the time, because what I did at that time was manual (traditional rope weaving), which was time-consuming. From the initial determination, I tried to work every day to work every three days, and I didn't update a video until the next week. It has been more than a year now, and some fans have sent me private messages asking me to update my works. I really have no desire to create.

while I was creating, I also paid attention to many authors, who spanned various fields, and many of them stopped working one after another. Based on various aspects and my personal experience, the reasons for stopping working are as follows:

1. Low income

This is the most direct impact, because the short video creation has passed, and the platform has attracted enough people. Basically, many people already know, understand or. Now that the "sales" have been opened, there is no need to spend so much money to subsidize these creators. Instead, the platform wants to make money from creators, such as opening traffic to promote and increase exposure. These are actually platforms "cutting leeks" in disguise.

2. Lack of materials

This is also one of the main reasons that lead to the stoppage of many UPs. Because you create an account to be self-media, you should keep the verticality of your posts, so that the platform can accurately recommend your content to interested people. The so-called verticality means that you do this direction, then you should do it around this direction. For example, if you do beauty cosmetics, you should specialize in this field. You can't send food videos today and video videos tomorrow, which will ruin your number.

Then the question comes. If you only work in one field for a long time, there will be less material. What can and should be filmed has been filmed. What should you shoot later? Clap, clap and start acting. This kind of situation is most common in the vlog field. The kind of video that basks in one's life every day, which is not nutritious, has no material and needs to increase traffic and video playback, and then starts all kinds of acting to attract people's attention. What kind of drama, such as husband and wife quarreling and running away from home in the middle of the night, casually searches a lot ...

Many people in other fields have fallen into a bottleneck period. Even some professional directors and screenwriters have exhausted their inspiration and have to remake old movies or stir-fry cold rice, not to mention just an ordinary person, where did they get so much inspiration?

3. Spend too much time and energy

Many times, the time and energy you put into creating a video is not proportional to the return you get. Maybe you have worked hard to make a video, and the broadcast volume has not exceeded 1k. For a moment, you will feel very tired and particularly hit.

Maybe you can still insist on such a bleak broadcast volume of ten and eight videos. If dozens of videos are released, the broadcast volume is basically nothing, and you don't want to waste such energy at all. Why don't you lie in bed and brush yourself? You are still exhausted.

4. Platform modeling

You have registered an account to prepare for a "big fight". If you are required to fill in your mobile phone number when registering, you may receive a phone/text message telling you what mcn company they are from, which can help you learn how to create quickly, understand the rules of the platform, and make your account profitable as soon as possible. Who leaked this number? Think about it carefully and you will understand.

And many so-called online celebrity Big V accounts are hatched by mcn organizations. The platform recognizes this model and hopes to "cut leeks" in this way. You have to follow the requirements of the platform, otherwise there will be no traffic and you will not be recommended. Then your end will be "game over".

In addition, many accounts are now started to bring goods live, so it will be faster to get money.

5. The input cost is high

The input cost is higher than before, but the income is less than before. Some people may ask what the cost is, then you are wrong, such as in the field of beauty, you have to buy a variety of cosmetics; In the field of handcraft, buy handmade materials; In the field of unpacking evaluation, it is getting farther and farther on the road of buying in buy buy.

You can't return everything you bought. If so, your account has already been blacklisted on various platforms, and before you know it, your expenses will be much higher, and so on! Your original intention is to make money! Not to post it backwards!

finally, I want to say that everyone who enters this industry wants to eat crabs. As a result, many people can't even get crab legs to eat. It's hard to talk about deus ex in this "strange" circle ... Maybe an unintentional video will make you explode for a while. What should you do when the heat drops? I have chosen to go to work honestly so far.