Pinggu Peach Blossom Festival is located at No. 149, Qianjishan Village, Liujiadian Town, Pinggu District, Beijing.
The 2023 Beijing Pinggu Peach Blossom Festival will be held from April 12 to May 31. The core activities of Taoyuan Yizhan are through the creation of Taoyuan Yizhan, which integrates cultural and creative markets, food markets, local product exhibition and sales markets, and immersive ancient-style themed streets.
and other experience projects can meet tourists’ one-stop needs for travel, shopping and entertainment.
There are three areas on the first floor of Taoyuan Yizhan: Taoqu Roaming Center, Peach Blossom Festival Comprehensive Service Center, and Gufeng Creative Street.
The Peach Blossom Roaming Center is a theme venue with a peach blossom atmosphere. It is equipped with pot throwing, VR, fragrance, digital light and shadow show + ARVR digital experience game, creating an immersive roaming experience with a modern internet celebrity feel.
Gufeng Creative Street mainly displays and sells Pinggu cultural and creative products and intangible cultural heritage products, which can meet the needs of tourists for fashion experience.
The second and third floors of the museum are introduced. The second floor of the museum is equipped with four areas: Piaoxiang Food Carving, Haowuhai New Street, Taoyuan Living Room, and Eat in Pinggu.
Fragrant Moments and Haowuhi New Street mainly focus on the exhibition and sales of prepared dishes, experience and Pinggu specialty food exhibitions, agricultural and sideline products exhibitions, imported goods exhibitions and sales, coffee tasting and Beijing-Tianjin-Hebei cultural tourism content display, with gourmet stores and rich
The content of the event attracts more young people to come to eat, drink and have fun.
Taoyuan Elegant Collection is located on the third floor of the museum. Taoyuan Elegant Collection is an immersive antique-themed street, focusing on the performances of antique actors and the dialogue and exchange experience with tourists.
The experience includes guzheng performance, Zhuangyuan Hall, traditional Chinese medicine consultation, peach blossom wine tasting, peach blossom fan making, poetry and painting check-in, etc.
This area uses immersive scenes and digital experiences to interpret the real-life Peach Blossom Spring.
According to reports, this is Pinggu’s first attempt to create a real-life IP scene of Taoyuan Yizhan, showing the integration of tradition and modernity, and enjoying the romance of peach blossoms in the national style.