The Heytea & Fujiwara Hiroshi "Black TEA" co-branded packaging makes the brand co-branding clear through the packaging and products.

Like Luckin, Heytea likes to cause trouble. This "Black TEA" limited project co-branded with Hiroshi Fujiwara can be said to have "blackened" Heytea from top to bottom.

The first thing to be "hacked" was its logo. Hiroshi Fujiwara integrated fragment design's representative lightning symbol into HEYTEA's image of a tea drinker.

When lightning struck, the black inspiration hit Heytea, HEYTEA instantly turned into black TEA, and the Heytea villain suddenly exploded!

It has a very "Super Saiyan" vibe to it.

Black can be said to be one of the representative colors of the trend. Hiroshi Fujiwara uses it as the main color. In terms of visual system, the entire cooperation series implements the black theme. The take-out cups, matching paper cup sleeves and take-out thermal bags are all in black. Cups

The words FRGMT+HEYTEA are printed in white on the sleeve, coupled with the brand logo of HEYTEA+Lightning, highlighting the sci-fi and high-end tone.

Consumers lamented: Drinking tea can be so cool.

On the product side, HeyTea is based on its best-selling mulberry and raspberry series products and incorporates black elements to launch the "Cool Blackberry Sand Special". The mysterious black fruit pieces are added to the succulent berry and mulberry formula to bring a different refreshing experience.

In addition to the new products, what is even more exciting is the "limited edition" badge jointly presented by Heytea x Hiroshi Fujiwara. It has a metallic texture and a cute little fried man. Who doesn't want to have it?

Heytea has also fully integrated Hiroshi Fujiwara's inspiration into offline spaces, creating five "Black TEA" themed stores. The black store exteriors and black themed interiors give the whole experience a very high-end feel.