General Manager Zhang Xiaoquan said the Chinese way of cutting vegetables is wrong?

According to media reports, Zhang Xiaoquan’s general manager Xia Qianliang said in a video that Chinese people use a wrong knife to cut vegetables. All Michelin chefs do not cut vegetables this way. Why do Michelin chefs cut meat slices thinner and cucumber slices more transparent?

It's because there is a fulcrum in front.

Zhang Xiaoquan tilted his head in front of the knife. That was not a sense of design, but consumer education.

Sino-Singapore Jingwei saw that on March 9, 2022, the Douyin account with the ID "Internet Business Story Collection" posted a group of messages titled "Xia Qianliang, General Manager of Zhang Xiaoquan: How to sell 10 yuan of knives and scissors for 570 million in revenue"

videos, including the controversial video mentioned above.

Public information shows that Xia Qianliang was born in Shanghai on October 15, 1984. He holds a bachelor's degree in law from Fudan University and an executive master's degree in business administration from Shanghai Jiao Tong University. From July 2013 to November 2017, he served as vice president of Fuchun Holding Group Co., Ltd.; from July 2013 to

In March 2016, he served as the general manager of Zhejiang Yuntong E-Commerce Co., Ltd.; from March 2016 to May 2018, he served as the general manager of Hangzhou Zhang Xiaoquan Industrial Development Co., Ltd.; from May 2018 to present, he served as the director and general manager of Zhang Xiaoquan.

In addition, Xia Qianliang currently also serves as the chairman of Shanghai Jintu E-commerce Co., Ltd.

Externally, Xia Qianliang is also labeled as a young entrepreneurial pioneer, an e-commerce logistics expert, a professional manager, a publisher, and an economist.

It is worth mentioning that just a few days ago, there were media reports that a consumer in Guangzhou used Zhang Xiaoquan's kitchen knife to break the garlic, and the knife broke.

The consumer contacted Zhang Xiaoquan, an e-commerce channel dealer, to report the problem of knife surface breakage, and the dealer's customer service replied, "The kitchen knife cannot cut garlic."

Subsequently, the topic "Zhang Xiaoquan's customer service said that the kitchen knife cannot chop garlic" quickly became a hot search topic on Weibo.

On the evening of July 15, Zhang Xiaoquan issued a statement saying that the name of the product purchased by consumers in the above-mentioned incident was the "Longque Chopping Dual-Purpose Knife". The product was priced at 99 yuan and was suitable for daily use in ordinary household kitchens.

A cost-effective household knife.

The product features high sharpness, good durability, and is longer than the knife for cutting and cutting food.

The "Longque Chopping Dual-Purpose Knife" has been on sale since 2018. As of the end of June 2022, the sales volume has exceeded 60,000. Since its launch, it has received 11 formal customer complaints from consumers, with a customer complaint rate of approximately 0.0183%.

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Zhang Xiaoquan said that the improper response from the relevant dealer’s customer service attracted public attention. On July 14, the company’s official customer service contacted the consumer again, apologized for the inappropriate communication method, and presented a new knife to show sincerity. The consumer

You can choose one at the brand flagship store (already shipped).

Regarding questions about whether Zhang Xiaoquan's knives can chop garlic, Zhang Xiaoquan said that generally speaking, the company's regular knives can chop garlic, but he also reminded consumers that not all knives are suitable for peeling garlic, and some

If a knife with a high hardness or a special purpose is used to chop garlic, there is a risk of the knife breaking.

After the incident of "the garlic breaks when the kitchen knife is struck", the relevant person in charge of Zhang Xiaoquan once told the media that "during this research and development strategic cycle, combined with the needs of consumers, the company may develop a knife specially used to strike garlic."

On the 18th, relevant staff from Zhang Xiaoquan’s Securities Department also confirmed the news to Sino-Singapore Jingwei.

The annual income from selling knives and scissors exceeds 500 million. Public information shows that Zhang Xiaoquan is a modern life hardware manufacturer integrating design, research and development, production, sales and service. The company’s main products include scissors, knives, and knife and scissor sets.

and other household items.

According to the official website, the Zhang Xiaoquan brand was founded in the first year of Chongzhen in the Ming Dynasty (1628 AD) and has a history of nearly 400 years.

In September 2021, Zhang Xiaoquan was officially listed on the GEM of the Shenzhen Stock Exchange.

The annual report shows that in 2021, the company achieved operating income of 760 million yuan, a year-on-year increase of 32.81%; and a net profit attributable to the parent company of 78.7328 million yuan, a year-on-year increase of 1.96%.

Among them, during the reporting period, the company's traditional advantage product category of knives and scissors achieved annual revenue of 526 million yuan, a year-on-year increase of 20%, accounting for 69.22% of the company's overall operating revenue, and a gross profit margin of 37.67%.

However, in the first quarter of 2022, Zhang Xiaoquan's net profit attributable to his mother was almost halved, with operating income of 209 million yuan in the current period, a year-on-year increase of 28.09%; net profit attributable to his mother was 12.4575 million yuan, a year-on-year decrease of 45.96%.

Zhang Xiaoquan explained that the company's performance fluctuated greatly in the first quarter of 2022, due to the fact that its subsidiary Yangjiang Zhang Xiaoquan Intelligent Manufacturing Co., Ltd. was officially put into production in early 2022. Because it was in the early stages of production capacity ramping, the loss this quarter was significantly higher than that of the same period last year.

Increase; the domestic epidemic situation has repeated, logistics and express delivery in many regions have continued to be hindered, and revenue has been lower than expected. In particular, the company's retail channel management department and core stores are located in the Shanghai area, and sales have basically stagnated due to the epidemic; under the influence of the epidemic, the company has increased efforts in e-commerce such as Douyin.

Platform marketing and promotion efforts, corresponding increase in sales expenses, etc.