"World Food" magazine is a life magazine invested and founded by Shanghai Xunwei Media Group in 2006. It is also the first life magazine in China that advocates a high-quality lifestyle starting with food. Since the magazine was founded, it has been taking "color, taste and vitality" as its editorial policy, and exploring China people's attitudes, emotions and various psychological adventures towards food on the basis of China's cooking tradition. This magazine attempts to analyze the social circle and lifestyle of contemporary China people with food as a clue, and to paint an ecological picture of the dietary lifestyle of contemporary China people for readers.

In September 2009, the world food ZEST was re-listed.

World Food was founded in 2006. It was originally an information dissemination platform for the catering industry created by domestic senior media people and advertisers. Meet the reading needs of high-end people in China by making the most powerful special content.

In September 2009, the World Food Report was upgraded in an all-round way and renamed World Food Fever. Based on the exclusive high-quality reader library, and in response to the dynamically changing mainstream life needs, the world food craze focuses on the most China-featured food social ways, and advocates entering a vibrant contemporary life through dinner.