Li Jiaqi, a phenomenal anchor who became popular all over the network because of the live broadcast, joined hands with the founders of many popular Chinese brands to lead the audience to understand the story behind the current "Chinese fever".
Within one day after its release, the video has been viewed more than 4 million times in Weibo and other platforms. "It's too hot, China brands don't lose international brands", "China is strong, domestic products are improving, and we must constantly strive for self-improvement" and "I want to cry after reading it, and domestic products will come at me" and other netizens leave messages, which shows people's appreciation and confidence in the "national tide"
"Every time consumers buy, they are voting for the life they yearn for." In the past year, many domestic beauty and skin care brands have made amazing achievements in the live broadcast room in Li Jiaqi. In 2020, the cumulative sales of "double 1 1" perfect diaries exceeded 600 million yuan, and the total sales of each book in cleansing oil in 2020 was 165438+.
The total sales volume of Coraqi explosive lip glaze in 2020 is 6.5438+0.5 million pieces. Behind the gratifying figures is the belief that domestic brand practitioners are not afraid of difficulties and want to make "Made in China" proud; The flow, channels and opportunities of the times are the growth password to promote the birth of the explosion of domestic products, and will also witness the further arrival of the golden age of "Made in China".
The younger generation in China has a strong sense of pride in their own national culture, which is an opportunity for the "domestic craze". Most young people are also willing to support China products wholeheartedly, as long as the quality and design of the products match the price. "It takes hard power to become an explosion", which is Li Jiaqi's insistence.
When new domestic products have become explosive, how to pass the test of time and become a brand with quality assurance, historical accumulation and humanistic connotation, so as to better establish itself in the world is a longer-term proposition.