Many netizens have this trouble: when browsing the web, there are always all kinds of small advertisements popping up all around, which are difficult to close and annoying; Open a web page casually, and all kinds of advertisements are full of eyeballs? On September 1, the Interim Measures for the Administration of Internet Advertising (hereinafter referred to as the Interim Measures) was officially implemented, which means that Internet advertising is no longer a place of extra-legality. Savage growth? The era has come to an end.

False and illegal advertisements on the Internet will be severely punished

What does a stomatological clinic in Nanning post on its website? The safest and strongest planting brand? The absolute language advertisement was fined 2, yuan; A company in Nanning posted it on WeChat WeChat official account? Guangxi famous dishes, intangible cultural heritage? False advertising content, was fined 3 times the amount of illegal business?

since the beginning of this year, the industrial and commercial departments at all levels in our district have severely investigated and dealt with false and illegal advertisements on the Internet, and frequently issued large fines. In the first half of the year alone, the industrial and commercial system of the whole region investigated and dealt with 244 advertising cases, and the amount of fines and confiscations was 2,92,3 yuan, a year-on-year increase of 125%.

　? It is a headache to supervise Internet advertisements. After the new regulations are officially implemented, the industrial and commercial departments have legal support for supervision. ? Zhang Hong, director of the Industrial and Commercial Bureau of the Autonomous Region, introduced that the industrial and commercial system of the whole region is innovative and focused on the key points and difficulties in rectifying illegal online advertisements. Pipe network according to law? To manage the network? Credit pipe network? And? Collaborative pipe network? The management concept and mode of the company have launched a tough battle against false advertisements on the Internet.

The person in charge of Nanning Administration for Industry and Commerce said that the regulatory authorities at all levels will intensify their daily supervision and case investigation of Internet advertisements, focusing on medical, real estate, education and food advertisements, and carry out special rectification of Internet advertisements to crack down on false and illegal advertisements.

can't publish? Rogue ads? Harassing users

opening some web pages, all kinds of advertisements are like locusts, which can't be closed, and they appear again after being deleted, which is disgusting.

The Interim Measures stipulates that all advertisements posted in the form of pop-ups on Internet pages should be marked with a close sign to ensure one-click closing.

　? You can post advertisements online, but you must not be hooligans, which will affect users' normal use of the network and their beautiful mood. ? The person in charge of the relevant departments of the industrial and commercial bureau of the autonomous region said that the biggest feature of this regulation is to take compulsory measures to control? Rogue ads? Flying all over the sky.

the interim measures also stipulate that users shall not be induced to click on advertising content by deception. Without permission, advertisements or advertising links shall not be attached to emails sent to users.

　? It is extremely bad to deceive users into watching advertisements and force them to plug advertisements by deception or bullying. Once found, it will be punished according to the advertising law. ? Relevant personnel of the Autonomous Region Administration for Industry and Commerce said.

The person in charge of Guangxi News Network said:? The implementation of the New Deal has clarified the responsibilities of all participants in Internet advertising activities, strengthened the primary responsibility of advertisers, refined the misconduct in Internet advertising, and made clear the direction for the advertising publishing platform. Guangxi News Network will strictly abide by the provisions of the New Deal and provide civilized and green advertisements for netizens on the advertising publishing platform according to law. ?

Weibo's circle of friends is also responsible for forwarding advertisements.

Many people like to send small advertisements in the circle of friends to sell products and promote sales. After the implementation of the new regulations, forwarding advertisements in the circle of friends can no longer be willful, and fines will be imposed if illegal and false advertisements are spammed.

The Interim Measures clarify that advertising on Weibo, WeChat and e-commerce platforms must abide by the law, and if you know or should know that others use their information publishing platforms to publish illegal advertisements, you should stop them.

This means that starting from September 1st this year, any legal person, organization or natural person who uses the Internet to carry out commercial advertising activities will be regulated by the new regulations.

It is reported that all commercial advertisements that directly or indirectly promote goods and services through Internet media such as websites, webpages and Internet applications are Internet advertisements.

　? Some people help friends forward advertisements on Weibo, WeChat and e-commerce platforms, and have become Internet information service providers. Although they have not actually participated in Internet advertising business activities, they have objectively provided an information service platform for Internet advertisements. ? Business people reminded that forwarding advertisements in the circle of friends should not be willful and must be responsible for their actions.

gathering popularity and making advertisements have become the way for big V and online celebrity to make money. It's obviously a commercial advertisement, but some big V's, online celebrity's and stars will use it? Promotion? Two words fool loyal fans and cover up the fact that they sell advertisements. Many fans don't know that their idols are selling advertisements if they don't scrutinize them from a professional perspective.

after the implementation of the interim measures, the sales promotion made by big v, online celebrity and celebrities can no longer be used? Promotion? The word must be changed to? Advertising? . Since then, Internet V has to fulfill its obligations as an advertising publisher when forwarding advertising posts on Weibo.

what should I pay attention to when advertising online?

the interim measures stipulate that advertisers who want to advertise on the internet must undertake the obligation of pre-checking the supporting documents and checking the contents of advertisements as stipulated in the advertising law, and establish a system of undertaking registration, auditing and file management.

in other words, the advertisement publisher should not only check and register the main identity information such as the name, address and effective contact information of the advertiser, but also establish files, regularly check and update, and check the advertisement content.

reminders from the industrial and commercial departments, advertisements? Files? Incomplete advertisements cannot be published. Advertisers and advertising agents may not design, produce, represent or publish advertisements with false contents or incomplete supporting documents.

in addition, some search engines play? Edge ball? The practice has also been stopped. The Interim Measures clarify that paid search for promoting goods or services belongs to the category of commercial advertisements, and all Internet advertisements, including paid search advertisements, must be clearly marked? Advertising? It is clearly distinguished from natural search results, making it easy for consumers to identify.

It is worth noting that the Interim Measures also specify that advertisements for special commodities or services such as medical care, medicines, formula foods for special medical purposes, medical devices, pesticides, veterinary drugs and health food advertisements should be published on the Internet, and the contents of the advertisements should be reviewed by the advertisement review organ in accordance with the provisions of relevant laws and administrative regulations. This also means that? Putian department? If hospitals want to publish advertisements again, they must go through examination and approval first, instead of bidding and ranking at will as before.