1. Social media: Xerox Potato Chips collected 4 million flavor ideas on Facebook and SMS, and then organized a jury composed of chefs and famous gourmets to carefully select and finally selected three best flavors.

2. Offline promotion: Xerox chips are offered free tasting in airports, shopping malls, schools and other places, and various promotional activities, such as gifts and discounts, are carried out to improve brand awareness and sales.