First, successful local public accounts will gain card slot advantages when naming and registering keywords! In the early stage of positioning local public accounts, there is a tricky way. In the naming stage, lay out key place name keywords to gain card position advantages. Search for the public account name on WeChat and occupy the first place. This can bring a lot of natural user growth. , such as place names: popular Dongguan, Chaoshan life, Changsha food, drink and fun, favorite Beijing, people in Xiamen, Hefei guide, etc., which are of great value for promotion! Second, the successful content operation of local public accounts focuses on local consumption! It is an obvious development trend to attract fans by providing local high-quality content. The fans attracted are more active and have good stickiness, but we need to continue to provide high-quality content! Among them, local life consumption content is a better entry point for content! In fact, if you look at why 58.com has so much traffic, you will know that local consumption is a huge demand gap! Public accounts that focus on this aspect of content can easily break through, such as weather, rentals, public transportation, movies, flights, surrounding food and other information, which can help public accounts quickly accumulate the first batch of seed users. Then, through later operations, we can provide users with more detailed life consumption guidance and save a lot of space for subsequent business development.

However, this type of content is easily copied and cannot quickly gain word-of-mouth from users. How to improve stickiness? You can refer to the models of many catering public accounts to set up electronic membership cards, as long as