In the era when everyone is self-media, everyone is a brand. How can we make full use of our strengths and love to bring our personal brand to life? PP sauce, because it is believed that the more you share, the luckier you are, which coincides with the concept of "marking your life" in Xiaohongshu. In 2119, it entered the pit of Xiaohongshu with a playful attitude.

As a painting lover, I mainly share some daily paintings, notes and daily study. At first, the data of fans and readings were very bleak, and they were in a state of no interest. If the KPI assessment of data at work is added, I guess I gave up early.

Later, I learned to change my mind, regard it as a "spiritual reservation" to show myself and record my growth, focus on the content, and finally achieve a qualitative change in the number of fans with my own little persistence. It took nearly a year, and my number of fans reached 51 thousand. Sometimes, I also receive cooperation invitations from individuals or brands, and some Friend Request are added to WeChat. When I see more and more strangers paying attention to myself, I know that my sharing has value, and this satisfaction is even greater than that brought by money.

Here are some ways to share my experience in playing Little Red Book, to help my friends shine better on Little Red Book.

why do you play little red books? Is it to record life, show yourself, build your own brand, realize sideline growth, etc., or is it just an emotional relief? Your initial intention and purpose determine how hard you have to work in it.

positioning yourself well is actually based on your own analysis to create a stable personnel design. The management of personal brand is not just what you say or do, but what you live in. When sharing on the internet, don't deliberately create a person's design that others want to see, and try to present your true appearance as much as possible. Otherwise, before you reach your goal, you may give up early because of fatigue and confusion.

The search for positioning can start with what you like and are good at every day. Usually, you can write freely to find clues that make you feel excited and love things.

ask yourself, when you do something, it's easy to get into a flow state. What are the key words in your list of articles about WeChat official account and collections?

Take me as an example. I like reading WeChat official account in comics and illustrations, and I pay more attention to my personal growth. I like drawing and making notes every day. I chose "illustration" and "hand account" as my main theme, which is also the origin of the name "illustration of PP sauce hand account".

You can strengthen your positioning from the aspects of interest mining, keyword extension from your main business and so on, or you can learn systematically from the book Positioning.

Let users remember you and like you slowly by creating distinctive and unique personal designs and digging deep in specific fields, maintaining a stable style and updating frequency.

It is understood that about 81% of the active users of Little Red Books are women in first-and second-tier cities, and 71% of them are post-91s white-collar workers, civil servants and students. They have a stable career, strong consumption power, consumption ideas, love to share and yearn for a better quality life. This is what we often call the portrait of users. Knowing ourselves and knowing ourselves is the first step in operating Little Red Book.

The content of Little Red Book covers 18 hot topics such as fashion, skin care and make-up, exercise and fitness, food, travel and stars. Therefore, some contents are not suitable for publishing in Little Red Books, such as jokes and jokes.

content planning based on users' portraits and their favorite things will lead to more explosions. We can search for excellent authors and explosive content in the same field for research and analysis to inspire the content. Because everyone likes to share dry goods and experiences, and because these can help them solve problems effectively, we can also increase the proportion of these contents.

as the saying goes, face value is justice. In the operation of Xiaohongshu, we should not only pay attention to the content, but also make the "face value" of the content brilliant. For example, the production of the first picture of the note should not be too casual, and it is very important to be beautiful and eye-catching within your own ability. In addition to referring to popular notes, we have to learn some typesetting and beautification skills every day. We can use software such as Canva, butter camera and snapseed to optimize pictures, but we won't expand them one by one. You can search and learn by yourself.

With regard to other operational tips, I have summarized several points for your reference:

1. Bring hot tags, such as current hot words, celebrity hot words, festivals, official topics of the little red book, etc. You can pay attention to the hot topics discussed by other users in the little red book and skillfully combine them with your own content.

2. Pay attention to the release time: generally, it is better to release when users have plenty of time, such as 7-9 am, 12 noon, 6 pm, 11 pm, etc. At this time, people are usually on their way to work or getting ready for bed.

3. The title should be straightforward: the title of Little Red Book can be written in 21 characters at most, including punctuation marks. It is best if the first 11 words are to attract users. The title of the note highlights the theme and emphasizes the benefits, and appropriately contains some keywords (such as skin care, painting, weight loss skills, etc.), symbols or punctuation that emphasizes the nature. Title writing skills can be found in the book Explosive Copywriting ~

4. Use comments skillfully: comment under other users' hot notes, which can increase some exposure of your account. In particular, your comments are shown in the top few, which happens to attract users successfully and help you suck powder.

5. Hold on, hold on, hold on. Say the important things three times. There is no overnight success, we only have constant input and output. In the early stage, settle down to make content and share more. Every published content is regarded as your business card. As long as your content is thoughtful and can bring value to others, you will succeed more than half.

The above are some skills of PP sauce about the operation of Little Red Book, which you can choose according to your own situation. Looking forward to everyone's results!