Ni Haishan, male, internet celebrity, from Xiangshan, Ningbo, Zhejiang, established the Haishan Foundation in 2018.

As of October 16, 2023, Ni Haishan had 12.479 million fans on the Douyin platform and 3.909 million fans on the Kuaishou platform.

On the morning of January 2, 2023, the "Hospitable Shandong New Year Party" cloud shopping festival, one of the Yellow River Festival series of events, officially opened in Jinan.

Zhejiang's "market master" Ni Haishan came to Jinan Guodian Market specifically to start a live online broadcast and recommend special Shandong New Year products to 7.83 million fans.

Regarding the experience of going to the market this time, Ni Haishan described it this way: The Yellow River Fair has a special flavor with the heritage of "Hospitality Shandong".

In September 2022, "Ni Haishan", who has more than 7.8 million fans on the short video platform, said in the video that he spent 18 million to buy Gaoyou Lake and planned to drain the lake to catch fish in 45 days.

This video quickly became a hot search on Weibo and was discussed by many netizens.

On the evening of September 24, Ni Haishan released a clarification video, saying that they only contracted one of the fish ponds, covering an area of ??more than 4,000 acres, with the purpose of helping farmers.

Features of Ni Haishan's live broadcast Ni Haishan's live broadcast has distinctive personal characteristics and unique perspective.

His live broadcast room not only has a strong rural atmosphere, but also is full of local characteristics and humanistic sentiments.

With his unique language style and humorous explanation, he attracted the attention and love of a large number of audiences.

During the live broadcast, Ni Haishan often uses his own personal experience and feelings as the starting point to introduce local customs, food and specialties to the audience.

He is good at digging out the stories and cultural connotations behind products, and through his unique insights and evaluations, he allows the audience to have a deeper understanding of the products.

At the same time, he also shortened the distance with the audience through interaction and communication with the audience, filling the live broadcast room with a sense of intimacy and warmth.

Ni Haishan's live broadcast not only showcased the charm of local specialty products, but also promoted local rural culture and tourism resources.

His live broadcast room is not only a shopping platform, but also a platform for cultural exchange and interaction.

The characteristic of his live broadcast is that it organically combines business and culture, allowing viewers to appreciate the local cultural customs and humanistic charm while shopping.