At the earliest, college students in a certain place traveled by high-speed rail collectively. On March 8, 2023, "College Students Take the High-speed Train to Zibo" boarded Tik Tok's hot search in the same city, which led to self-media and food bloggers punching in and spreading it in local circles. The second wave occurred on April 8, 2023. SuperB Tai, a blogger who specializes in falsifying the quantity of food, found that no store was short of weight when evaluating the stalls in Zibo 10.

Not only is there no shortage of weight, but even some shops "give more" and can "taste for free". After the release of this video, people praised the authenticity and hospitality of the barbecue locals in Zibo, and once again pushed the barbecue in Zibo to a climax. The Zibo Municipal Government actively launched the high-speed rail of the Zibo BBQ special line, and then it made a hot search on the fire and was reported by CCTV news.

Zibo barbecue special

Zibo BBQ has taken a differentiated route. Different from the northeast barbecue, Zibo barbecue has a unique feature: the soul eating method of "skewers+cakes+onions". Barbecue is still the same barbecue, but when barbecue is combined with shallots and biscuits with unique Shandong flavor, the characteristics of Zibo barbecue are obvious enough. Coupled with the unique ceremonial sense of "one table, one furnace and one burrito" in the external image, Zibo barbecue gives people a strong visual impact.

Zibo barbecue "out of the circle" depends on short video communication and "planting grass" platform. The creator of the short video recorded the unique visual impact and touching fireworks of Zibo barbecue with the lens, while the people who planted grass gave the barbecue a deeper meaning through emotional words. Some people describe Zibo barbecue as life, oven as temperature, biscuits as tolerance and shallots as boldness. When barbecue is no longer just a barbecue, emotions will drive more people to pay attention to Zibo barbecue.