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Is Beijing Wangfujing apm Xicha a direct store or a franchisee?

franchisee. Xicha is a franchise store, not a direct store. Xicha's business model is a franchise store. The headquarters has unified management standards and adopts a large-scale operation mode, which is more conducive to expanding the market by opening its franchise. The difference between franchise stores in direct stores:

1. Property right relationship: the franchise stores have independent capital and no asset ties with the headquarters; Direct stores are subordinate to the headquarters, and their development is relatively easy to be restricted.

2. Legal relationship: Franchise stores have relative flexibility, initiative and autonomy; The headquarters of the direct store has the ownership and decision-making power, and its autonomy, creativity and initiative are limited.