First of all, writing is the only tool for us to inherit civilization.

Of all the countries in the world, only our Chinese culture has been passed down uninterrupted, and Chinese characters are great and national.

As a designer, we must respect words and not ruin our words because of design.

This is also the reason why I revised it again. There are many shortcomings in the first online course, and I hope everyone will bear with me.

Fonts are a very important part of design. It is an important part for new and old designers to have a deep understanding of design. When we open our computer, we will find a variety of fonts. So the question is, will you choose and use fonts?

Looking at the fonts below, do you feel like you have no choice?

Chinese characters are the longest-used, most widely used and most popular characters in the world. The creation and application of Chinese characters not only promote the development of Chinese culture, but also have a profound impact on the development of world culture.

Chinese characters originated from hieroglyphics and were originally derived from pictures. Since the process of drawing was quite complicated, they were gradually simplified for the convenience of transmission during the gradual change process.

From the earliest hieroglyphics and bronze inscriptions we know to large seal script, small seal script, official script, running script, regular script, to the traditional Chinese characters, Song Chinese characters, bold characters, etc. that are commonly used today.

(Note: The above list does not represent the development process of characters. In a specific period, various calligraphy styles coexisted for a long time. I hope everyone will be careful not to misunderstand. I suggest that you consult relevant historical materials on font culture.) The evolution of fonts during the evolution process

The change is due to the simplification and modification of fonts for the convenience of writing and public understanding to facilitate communication. The same language family as Chinese includes Japanese and Korean. The traditional Chinese characters used in Taiwan and Hong Kong in Asia are called traditional Chinese characters by Taiwanese.

The 5,000-year history of the Chinese nation has been recorded in words. In the design process, it is not only an important way to transmit information, but also an important element in beautifying the picture, processing and design.

Excellent fonts include Founder, Great Wall, Hanyi, Huakang, Siyuan. Founder has recently released a new font, Founder Lanting series, etc. Classification and characteristics of Chinese character fonts: Chinese characters mainly include boldface, Song style, cartoon characters and calligraphy characters.

Blackbody The characteristic of blackbody is that the lines are relatively uniform without excessive decoration, and the lines are basically the same thickness.

Black body is also a sans serif body, it is relative to our serif body.

As the most popular font, boldface is widely used in web pages, modern technology, women, food, nature, literature and art, men, cosmetics, drama, children, health, and other fields. It can be said that boldface is modern for the public.

Black body mainly has the following characteristics: capable, technological, modern, square, rough, simple, concise, without decoration, horizontal and vertical strokes of visually equal thickness, square head and square tail, uniform black and white, so it is very eye-catching and widely used.

Many big names will use it. Helvetica and isoline (a derivative of blackbody) are used in web design and current interactive design. Helvetica includes strong black, powerful black, super thick black, medium black, standard black, thin black, and slim.

Black et al.

From strong and powerful to square and simple, from simple and simple to technological and fashionable.

Black body is almost versatile in modern application, and has the characteristics of health, children, technology, food, nature and youth.

Brands such as Chanel, Enobi, Xiaomi mobile phones, and iPhone mobile phones have also released their own special font libraries.

Therefore, the iPhone page not only looks very beautiful, but also shapes its own brand value. I think this is one of the reasons why their products are very popular.

The characteristics of Song-style are serifs, and there are corresponding decorative lines at the beginning and end of the strokes to beautify the font, which presents a completely different style from Heilong.

According to Chinese font historical data, it was produced by engraving and printing, similar to English Roman font (a type of English serif font).

Song Dynasty has the characteristics of culture, luxury, high-end, women, and a small audience.

Because of its characteristics, Song font is widely used in culture, specialties, high-end luxury goods, and cosmetics. It can be said that Song font is exquisite and petty bourgeoisie.

The Song style is roughly divided into rough Song, medium Song, standard Song, Bao Song, published Song, Ya Song and Jian Song, all of which reflect its unique, petty bourgeoisie and aristocratic atmosphere.

Round body Round body generally refers to a black body with a rounded ending.

Because it is round and full, it is lively, cute, and feminine, and is mainly used in cosmetics and children's products.

Like black fonts, round fonts have bold and thin fonts. The difference in thickness is that thinner fonts have a sense of modernity and technology, while thick round fonts have the characteristics of cuteness and cuteness.

Calligraphy style The characteristics and temperament of calligraphy style, understood from the literal meaning, are fonts produced by writing in daily life.

There are mainly official script, regular script, running script, etc.

It has a unique temperament and cannot be used indiscriminately. It has a sense of history, artistic conception, momentum, atmosphere, culture, a Chinese feel, and depth.

In some traditional festivals, representatives of niche audiences have a cultural atmosphere, in special delicacies, real estate advertisements, in order to make real estate culturally, calligraphy will be used to show in-depth artistic conception culture.

The above has introduced the major font classifications, and there are also some branch fonts, such as isoline sharp, thin line garden font, Qian font, amber font, Yao font, etc.