Mr. Huang Yongan founded Quanfang (Fujian) Food Co., Ltd. in the 1980s. After more than 20 years of hard work, it has now developed into a large-scale baking enterprise with more than 50 chain stores. , has achieved excellent results in the field of moon cakes, breads, Chinese and Western pastries and other bakery products, and is deeply loved by consumers. It is one of the most competitive bakery brands in Quanzhou.

The factory currently has a construction area of ??13,000 square meters. It has high-clean GMP standardized food production and a number of world-advanced mooncake production lines. It is the first in Quanzhou to obtain ISO9001:2000 international quality management system certification and HACCP- One of the baking companies with EC-01 international food safety management system.

Since its establishment, the company has been adhering to the business philosophy of "survive by quality, promote development by innovation, and build harmony with integrity". Quanfang brand enjoys high popularity and reputation in Quanzhou, and its products are exported to Shenzhen, Hangzhou, Fuzhou, Xiamen, Zhangzhou and other regions.

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At the beginning of the new year, good news spreads frequently in Quanzhou’s baking industry: After Quanfang (Fujian) Food Co., Ltd. was recommended by the China Food Industry Association and recognized as a “National Food Safety Demonstration Unit”, the Quanfang brand produced by the company Moon cakes and pastries were awarded the honorable title of "Fujian Famous Brand Products" by the Fujian Provincial People's Government. It is understood that among the baking enterprises in Fujian Province, Wei Quanfang's family has won these two awards at the same time, writing a new legend on the road to branding in our city's baking industry!

In the market, there are many versions of the story about Quan Fang’s rapid rise. From a small family workshop founded in 1987 to a food company, it has successfully transformed from a private enterprise into a leading enterprise in Quanzhou's baking industry with modern and standardized management. What is the secret of success in Quanfang's 20-year journey to create a brand? The reporter conducted an exclusive interview with General Manager Huang Yongan (hereinafter referred to as Mr. Huang), the “head” of Quanfang (Fujian) Food Co., Ltd.

Pioneering and enterprising: three leaps in 20 years

Reporter: Hello, Mr. Huang! Based on Quanfang's actual situation, what do you think is the driving force for the rapid development of a company?

Mr. Huang: After 20 years of hard work and pioneering development, Quanfang has experienced three qualitative leaps: in 1987, it was a family workshop; in 1996, Jinjiang Dongshi Quanfang Food Factory was established; in 1999, it was renamed Quanzhou Quanfang Food Factory. Fang Food Co., Ltd.; in 2005, it was renamed Quanfang (Fujian) Food Co., Ltd. Over the past 20 years, with the care and strong support of party and government departments at all levels and people from all walks of life, Quanfang has stood out in the baking industry. The current factory area is more than 3,000 square meters, with more than 200 employees. There are now 18 chain stores in the city.

After years of exploration and practice, I deeply feel that there are three important factors for an enterprise to develop: First, it must always have a sense of crisis and innovation, and always have an insight into the development trends and trends of society and the industry; The second is to focus on marketing. Today, with homogeneous products, seeking market differentiation and pursuing personalized and diversified services are the magic weapon for winning in the market. The third is to focus on the introduction of talents. In recent years, we have accelerated the development of high-precision products. We will increase the pace of introducing top talents, especially professionals in marketing, food engineering, and business management, and actively create a software and hardware environment that attracts and retains talents.

Dare to innovate: be the leader in the baking industry

Reporter: We know that today, as material life becomes increasingly abundant, consumers are particularly picky about food choices. Quanfang Food can win the love of consumers. Does it have an exclusive secret recipe in product innovation?

Mr. Huang (smiling): The secret of our success is to insist that "food safety is more important than Mount Tai; be one step ahead and dare to innovate; build a harmonious society and create a better future." This is also the attitude of all employees of the company. An entrepreneurial spirit that must be kept in mind.

We always ask ourselves to be the leader in the baking industry and pursue continuous innovation in technology, products, services, management and business philosophy. The company drives technological updates through the introduction of advanced equipment and improves product hygiene and quality. Using a combination of traditional craftsmanship and modern technology, Quanfang has independently developed its own signature products in terms of bread, mooncakes, pies and cakes. Quanfang Food has won praise from consumers for its stable product quality and rich and distinctive gourmet flavors, and has also won a series of awards in the industry: in 2001, the company was designated as a food production unit by the airline company; in 2003, Quanfang Food It has become a national quality trustworthy food that has passed the national supervision and spot inspection. The company has passed ISO9001:2000 quality management system certification and ISO22000/HACCP international food safety certification...

In addition, since the beginning of its business, Quanfang has been adhering to the principle of "quality is the key to the enterprise" "Integrity is the foundation of a businessman's life, and it is also the capital to make a business bigger." This is the business philosophy that drives us to make products that consumers love most. We have put a lot of effort into building a corporate brand: from the selection of raw materials, product research and development, production, sales to after-sales service follow-up, we are equipped with professional and technical personnel; in brand promotion, quality management, market development and market anti-counterfeiting and rights protection. Made unremitting efforts.

Brand Expansion: Horse Racing to Achieve First Win

Reporter: Quanfang’s achievements in recent years are obvious to all. Can you briefly introduce it to us? What are your company's recent development plans?

Mr. Huang: Facing fierce market competition, we must accelerate the pace of expansion. The second phase of the project planned to be implemented by the company this year is in full swing and more chain stores will be opened to serve the general public.

In the early years, our company was in the exploratory stage of chain operation of specialty stores, and our experience in all aspects was not yet mature enough. As for some outsiders who have been asking to join the Quanfang chain store, we have a lot to consider: the first principle is to win first, and the company must have enough strength to help franchisees make money, otherwise blindly expanding franchise stores will be detrimental to ourselves. The biggest harm to brands. Therefore, we always view expansion from a long-term perspective. Nowadays, the popularity and reputation of Quanfang brand are increasing day by day, and the loyalty and demand of consumers for Quanfang food are also getting higher and higher. The existing more than 10 chain stores are far from meeting the market demand. Therefore, the company timely launched the "Phase II Project" plan, which mainly includes two aspects: first, investing in the construction of new factories; second, expanding direct-operated chain stores and developing franchise chain stores.

By then, green, nutritious, healthy and delicious all-aromatic food will be able to meet the needs of more consumers.