First, Daren's short video delivery: merchants can choose to cooperate with Daren, invite Daren to help shoot videos and clips of the store, and then promote the store products in Daren's video content according to Daren's IP effect, thus attracting fans to the store for consumption. This method can greatly increase the exposure of video.

2. Information flow advertisement: Tik Tok information flow advertisement is an advertisement located in friends' dynamic and information media, which usually exists in various forms such as pictures, pictures, texts and videos, which makes the advertisement more naturally combined with the content browsed by users and more easily accepted by users.