Double-skin milk is fragrant with lips and teeth

Detailed explanation

China is the dessert capital of the world, and Guangdong is the most famous in China, while Guangdong regards "Double-skin milk" as the best dessert. This traditional snack originated in Shunde, Guangdong Province, is made by mixing buffalo milk, egg white and white sugar. It is cream-like, white in color, delicate and smooth in texture, and can be broken like baby's skin. It tastes sweet and light, and it is as warm and colorful as Jiangnan beauty. It can be eaten hot or cold, moistening the lungs and nourishing the face. It is wonderful. It is also unique in that it contains two layers of milk skin, one layer is sweet and the other layer is fragrant, hence the name "double skin milk". Few people in Guangdong, especially in Shunde and Guangzhou, have never eaten double-skin milk, but few people know it in other parts of China. Why has such a gourmet been buried in Guangdong for more than a hundred years? In March, 26, an old man walked to the front of the stage, described the reasons in detail, and presented his stunt of double skin milk, which had been experienced for half a century, to the world.

A rich young master who is persistent in learning arts is willing to work hard.

It is said that at the end of the Qing Dynasty, a farmer named He Shisan in Daliang, Shunde, inadvertently turned over a trick in buffalo milk when cooking breakfast in the morning. Soon, an old friend who knows the goods bought the recipe and opened a food stall. This Shunde double-skin milk became a tradition. The man had no children under his knees, and before he died, he spread his stunts to three people respectively, and made them swear that they would never tell anyone. Because there is a word "Xin" in the name of the former teacher, and at the same time to show the intention of keeping his promise, all three people named the store "X letter", which was carefully managed and passed down for a hundred years. Nowadays, there are more than three double-skin milk shops with a long history in all parts of Guangdong. It is impossible to verify who is authentic, but interestingly, most of them are named after the word "Xin", and their stunt formula is not easy.

The 68-year-old Mr. Wen Qingcai is a native of Shunde, and his ancestors once opened a double-skin milk shop, which was very popular in the local area. He clearly remembers that a large family came to the store to order 2 cups of double-skin milk almost every day, saying that the wives and ladies at home loved it very much and regarded it as a secret recipe for beauty. Wen Qingcai grew up smelling this unique milk fragrance, and he has an indescribable affection for double-skin milk. He was determined to inherit the family business and carry it forward at an early age, but he was neither the eldest son nor the direct biography, and his stubborn father just forbade him to study.

When Wen Qingcai was 16 years old, his eldest brother secretly went to join the army. He thought the opportunity had come, but his father still refused to teach him, and insisted on waiting for his eldest brother to change his mind. Aunt also got in the way on the grounds that their mother and son were trying to usurp the family property. "I just want to carry forward your stunt. What's wrong?" Wen Qingcai had a big fight with his father, but in the end he only got help in the shop and never taught him technology. He didn't give up, starting with the waiter, and has been quietly waiting for the opportunity.

The process of making double-skin milk looks very simple: first, stew the fresh milk and pour it into a bowl while it is hot, because the hot air will make the milk skin on the surface; After the milk is completely cooled, leave the milk skin at the bottom of the bowl, pour out the milk, add white sugar and egg white, and then pour it back into the bowl with the milk skin just now, so that the milk skin at the bottom of the bowl floats; Then put it on the fire to continue stewing, take out the pot at the right time and cool it, and a new milk skin is generated, which is double-skin milk. This process seems simple, but there are many mysteries hidden in it. For example, in the choice of raw materials, milk must be freshly squeezed buffalo milk in the morning, eggs must be native eggs, and sugar is superior to local production; The matching ratio of the three is also just right, which is both milky and egg-flavored, fragrant but not heavy, sweet but not greasy; The temperature and time of steaming and stewing are also very important. One more point is too old, and one less point is too tender. It is better to be as silky as silk and melt in the mouth ... These details can't be done without real kung fu.

Wen Qingcai helps his father manage the daily affairs in the shop, while delving into the technology of making double-skin milk, and humbly asks if he doesn't understand anything. My father began to keep silent, but later he was commendable for his diligence and occasionally gave him some advice. Opportunities always favor those who are prepared. In March of the third year after Wen Qing arrived at the store, his father went out on business. For some reason, the taste and taste of double-skin milk in those days were not as good as before. Old customers complained, and the turnover plummeted. Several masters in the store were in a hurry, but they couldn't find out the reason. At this time, Wen Qingcai stepped forward and pointed out that the problem might be the milk. After careful analysis, it was finally found that the newly changed milk supplier had mixed unclean water in the milk. When my father came back, he said to Wen Qingcai, "If it weren't for you, the signboard of our family would have been smashed in the past few decades. I can't teach you skills against family precepts, but I can allow you to help me. Learning more depends on your talent." In fact, his father has acquiesced in his secret study.

adding new products to the dessert master and re-establishing the brand

Wen Qingcai has been working in his old shop for ten years, working hard all day, concentrating on research and constantly improving his skills. After the Cultural Revolution, the old shop closed down for some reason, and he was forced to go home to farm, but he never gave up his hobby and still indulged in dessert making and new product development every day. After another ten years of experience, his double-skin milk technology has reached perfection, and every detail is properly handled, forming his own unique practice. In addition, he also traveled around, covering Guangdong, Guangxi, Fujian and other provinces and cities, collecting more than 2 secret recipes of folk food and summarizing many classic practices of traditional desserts. Such as common red bean paste and green bean paste, most housewives can cook them, but not everyone can do them well. First of all, we should choose large red beans that are easy to cook, shell them with high fire, stew the meat with low fire, and cook them slowly until the water and bean paste become uniform paste, then add fine sugar to taste, or add a little dried tangerine peel to enhance fragrance, so as to remove the green gas of water and the hard gas of beans. If you add lily, lotus seeds, sago, kelp, etc., you can transform more than a dozen different desserts, and the taste is richer. For example, sesame paste, almond paste, peanut paste, etc., there is also a lot of knowledge in it when you look at the speculators, the grinders and the ratio of nuts, sugar and flour.

From the bottom of my heart, Wen Qingcai gradually became obsessed with desserts. In 198, a dessert shop owner came to him and wanted to hire him as the master chef in his shop, but he politely refused. The other party thought that he was too short of money and raised the price. As a result, Wen Qingcai smiled and said, "I don't want money. If you have a master who is better than me, I will go without money." A few months later, he heard that a dessert shop in Panyu was famous for its ginger milk, nest egg milk and phoenix milk paste, so he took the initiative to apply for a job, making up for his shortcomings with his strengths. Ginger milk is a special food in Panyu, which is made of milk, sugar, ginger juice and so on. It has both the fragrance of milk and the fragrance of ginger, but it has no spicy taste at all. It is especially suitable for eating in winter when it is swallowed. Wen Qingcai worked in Panyu for more than three years, and then came to Guangzhou, where he worked in many famous dessert shops. By the age of 5, he was proficient in making more than 3 series and hundreds of varieties of desserts at home and abroad, especially in Guangdong, and became one of the masters of folk desserts.

In October, 24, at the 5th China Food Festival, double-skin milk won the title of "Famous Chinese Snack" again after 21. Wen Qingcai attended the award ceremony held in Chongqing at the invitation of a friend. Unexpectedly, eight out of ten people at the meeting asked him "What is double-skin milk?". Wen Qingcai was deeply surprised and puzzled by a well-known classic food that has been circulating in Guangdong for more than a hundred years. Looking at the domestic dessert market, there are ice cream shops and beverage shops everywhere under the banner of the United States, Italy and South Korea, with simple varieties and the same style. Compared with these imported desserts, China desserts, represented by Cantonese desserts, are more exquisite, more historical, more nutritious and richer in connotation, and they are the vivid representatives of the profound China food culture. After careful consideration, Wen Qing made an important decision-to make his double-skin milk stunt and other dessert techniques public, and to carry forward the dessert culture of South Guangdong.

At the beginning of p>25, Wen Qingcai reached a cooperation intention with Guangzhou Shiming Catering Management Co., Ltd., which has rich operational experience in food, and * * * implemented this promotion plan together. In order to reflect the historical origin of double-skin milk, they named the brand "Xinji", with Guangdong local specialty desserts as the mainstay and other regional specialty desserts as the supplement. While retaining the traditional culture, they made full use of the advanced foreign terminal operation mode to make Xinji a famous brand of dessert culture in South Guangdong by promoting various dessert houses and dessert shops.

Refine the operation of double-skin milk stores and set off an investment boom

After more than half a year of intense preparations, in July 25, Xinji Double-skin Milk had its first model store. Facing the fierce local market competition in Guangzhou, they spent a lot of time in their operation. First of all, the image of the storefront is strictly different from those simple and old syrup shops in the market, and modern fashion elements are appropriately integrated into the local characteristics and traditional culture of Guangdong, from plaques, light boxes, tables and chairs, tableware, menu items to store decoration and clerk's clothing, and the design style is simple, lively, fresh and elegant everywhere. Secondly, in terms of operating varieties, on the basis of retaining traditional classic food projects, we actively introduce excellent dessert projects at home and abroad and develop a large number of new products. For example, in the double skin milk series, in addition to the original double skin milk, red bean double skin milk, lotus seed double skin milk, black pearl double skin milk and double skin milk nest eggs, new varieties such as strawberry double skin milk, pineapple double skin milk and raisin double skin milk are introduced; In the soup pill series, in addition to Cantonese-style soup pills such as lotus seed red bean paste soup pills, sesame paste soup pills and fresh milk soup pills, Sichuan soup pills and Jiangnan wine-brewed balls are also introduced; In addition, they also developed honey bean jelly, fresh milk bean jelly, condensed milk bean jelly and fruit bean jelly on the basis of traditional turtle ling ointment. In the series of sugar water and ice water, authentic Southeast Asian coconut juice sago, watermelon sago, iced snow ear, pineapple ice and red bean ice are blended. Thirdly, in terms of brand culture, elaborate posters and brochures are made to introduce in detail the historical origin, folklore, nutritional value, production process, brand concept and brand development goals of various cuisines, so that customers can enjoy cultural edification while tasting delicious food.

With its distinctive features and outstanding taste, Xinji dessert shop quickly emerged in Guangzhou, and its popularity has been continuously improved, with a large number of repeat customers. There are many white-collar workers in foreign companies who often sit in the store, order bowls of double-skin milk and bowls of sugar water, and chat while eating, which is really lively. They said: "Although there are many dessert shops in Guangzhou, it is rare to see such elegant and fashionable environment as Xinji, and the desserts of other families are decades old, unlike many new varieties and patterns here." Many customers also brought their friends from other places here to taste desserts, and Xinji lived up to expectations and won unanimous praise from customers from other places.

In order to seize the national market quickly, Wen Qingcai organized technical developers to make full preparations: 1. By adjusting the technology and formula, the raw material limitations of double-skin milk were solved. Traditional double-skin milk requires high-quality buffalo milk with high fat content, which limits the popularization of double-skin milk. Wen Qingcai found an effective solution by combining his decades of production experience. By using his technology and formula, double-skin milk as smooth as buffalo milk can be made even if other milk is used. Second, the special equipment for double skin milk was developed. When steaming double-skin milk in an ordinary steamer, the water vapor above the lid is easy to drop on the surface of the milk skin, which affects the taste and mouthfeel. This equipment adopts a special structural design to solve this problem, and at least 1 cups of double-skin milk can be stewed at one time, which further simplifies the production process and greatly improves the production efficiency. 3. All products are systematically classified into double skin milk series, fresh milk series, stewed egg series, hand-ground paste series, soup pill series, sugar water series, ice water series, turtle ling paste series, freezing point series, freshly squeezed juice series, special drinks series, etc., with distinctive features. Fourth, compile training materials, record teaching CDs, standardize and quantify the production process of various desserts, and ensure that people without any cooking foundation can easily master all technologies.

in February, 26, the company formally invited investment from all over the country, and made different investment plans according to the actual situation of small and medium investors. Investors can learn the technology of double-skin milk and ginger milk separately as new profit points for existing ice cream shops, dessert and beverage shops, frying, barbecue, scalding, casual snacks and Chinese and western fast food projects; You can also join the Xinji brand and choose basic, standard or luxury investment schemes according to your own and local market conditions. The joining fee ranges from several thousand yuan to ten thousand yuan. In addition to technical training and formula materials, you can also enjoy the company's strong technical support, marketing support, advertising support and at least two new products follow-up support every month.

Among them, the basic type covers classic food techniques such as double-skin milk, hand-ground paste, syrup, ice water, etc. Investors only need to choose a counter, booth or storefront of 5-1 square meters near the business district, tourist area, pedestrian street, station and school to put it into operation, which can be used for dining and take-out, and the operation mode is flexible and diverse. Judging from the actual operation of Guangzhou model stores, the retail prices of various desserts range from 2 yuan to 1 yuan, and the profit can reach 7%, and the return on investment is much higher than many traditional food items.

With the arrival of hot summer, dessert sales have entered the peak season. Compared with similar ice cream and dessert beverage shops in the market, Xinji dessert has distinctive features, diverse varieties, unique tastes, rich nutrition, blank market and obvious advantages. It is worth noting that Xinji dessert also includes many hot foods and drinks, which have markets all year round and never have off-season. As the first South Guangdong dessert cultural brand in Guangdong to be promoted on a large scale nationwide, I believe that before long, the signboard of Xinji double-skin milk will be hung all over the streets and become a national-famous classic food like Beijing Roast Duck and kaifeng soup dumplings!