xiaobai's process as a blogger should be reversed

1- account positioning recommendation

daily vlog recommendation index ★★★★ ★

vlog is a hot field at present. By recording his daily life, he records his fragmented life into a small video to show his true side. Shooting a vlog short video should have a theme, so that the priorities are clear and the key points are highlighted. If you can have personal characteristics, it would be better to create a personal IP!

recommendation index of food field ★★★★ ★

the food field can be divided into the direction of food production or eating and broadcasting, which will be more popular in the middle of the night. When shooting, you can use lighting to create an appetizing and warm atmosphere. When making videos, you need to pay extra attention to the steps and procedures to make the picture clearer and richer.

recommended index in the field of beauty ★★★

The beauty track itself loves beauty, and it can carry out makeup teaching, product evaluation, skin care knowledge popularization and so on. In addition, you need to have a certain knowledge of beauty and good expression skills to clearly express your views.

2- account establishment

Personal establishment: It can make people understand at a glance what this account does, what value it can bring to everyone, and why should they pay attention to you?

Avatar: in line with people's positioning, portrait, landscape, illustration, etc.

Name: nickname+vertical track, crowd+vertical track

Introduction: introduction of people, their own characteristics, professional display

Benchmarking account: find high-quality accounts in the same field, sort out more than ten explosion cases, and disassemble and sum up experience

2W)

The topic selection, planning and operation of this kind of bloggers are mature, which is our long-term goal. Pay attention to their topic type and direction, long-term operational thinking

Example level (fans 5-2W)

These bloggers have a certain fan base, and they can pay attention to the other person's profile, topic selection, content planning, etc., and think about what features they have and how to make differences

Example level (fans 5-2W)

Although there are not many fans, these bloggers are successful. You can learn about the topic selection, style, cover, copy, etc. of the explosive content

4- How to search for the target account

Search for related keywords

Search for keywords directly on the platform, and you can view the popular content and bloggers of the same track under the user list

View the authors of popular videos under related topics

Each field will have its own related topics. You can also check the hot works and the authors of high-quality works under the topic details page, which can also be referenced. Third-party data platforms

such as cicada mother data, flying melon data, koala new media, and huge creativity

5- disassembling and benchmarking

General direction

Account positioning, account characteristics, account name, home page design and content framework

. Interactive data

Specific data

Avatar, introduction, comments, likes, publishing time and frequency, fan portraits, etc.

6- Title copy is also very important

You can search first to find out how to get the title of explosive articles, regardless of the field and article type, and pay attention to the title and content of the other party's writing ideas to avoid infringement and forbidden words

Numeric method. Easy to arouse viewers' curiosity

Dry goods method

Dry goods summary title can let users intuitively see the main content

questioning method

Ask questions directly with the title, arouse everyone's curiosity

Pain point

Directly hit the pain point, stimulate viewers' emotions, and produce * * * sound

Curiosity

. Attract users to stay

7- prime time for release

There are three peak traffic hours every day-8: /12: /18: , and the fan activity of different tracks is different. When releasing works, you can refer to the release time of bloggers in the same field first, but everyone's situation will be different. After posting, you should summarize and adjust the new number in time according to your account, and start to suggest two shifts every three days. 18: -2:

Food blogger: 11: -13: ; 16: -22:

Shop exploration blogger: 12: -14: ; 17: -21:

Beauty blogger: 7: -9: ; 19: -21:

Wear bloggers: 11: -13: ; 18: -2:

maternal and infant blogger: 9: -1: ; 18: -2:

Home bloggers: 8: -1: ; 12: -14:

Mengchong blogger: 12: -13: ; 19: -23:

Learning bloggers: 6: -8: ; 18: -21:

Knowledge bloggers: 11: 3-13: ; 19: -22:

8-Data Reexamination

Analyze the swelling data of the article and the number of likes in 1-2 days after the content is published, and analyze the pain points, values and styles of the highly praised articles. Constantly adjust and optimize your own content

Page views: cover, title, forbidden words, account activity

Per capita viewing time: 3 seconds, 5 seconds, 8 seconds reversal

Like/collect/comment: content, mood, values

User source: personal homepage, search source, homepage recommendation, sharing.