1． Direct supply of high-quality ingredients to create new services for customer experience and rights
"Fresh", "delicious" and "distinctive" have become keywords that frequently appeared at today's "Minsheng Farm" event. Whether it is well-known brand red wine from Ningxia, sweet and chewy traditional rice cakes, sushi, special fruits and other delicacies, or fresh embryonated rice from the core production area of ??Wuchang in Northeast China, Northeastern wild ginseng and Ningxia ginseng, which are essential for health and epidemic prevention The carefully selected products such as wolfberry were praised by the audience.
Not only that, the "Minsheng Farm" experience officer explained in detail the growing methods, production processes and catering combinations of various food ingredients on site, allowing the audience to experience the full traceability of food and understand the concepts and ideas of agricultural product companies. Ingenuity. "I not only enjoyed the delicious food, but also learned about the origin of the food. I felt happy and safe while eating!" an audience member said excitedly at the scene.
According to reports, the "Minsheng Farm" rights and interests service platform integrates high-quality agricultural products resources nationwide with "origin identification, product traceability, and guaranteed quality", and provides joint loans to leading agricultural enterprises in various places and Minsheng Farm. We build a bridge with cardholders and provide benefits and quality directly to cardholders through strict selection of products, direct supply from origin, and comprehensive reduction of intermediate links, creating new services for customer experience rights.
2. Innovative financial service model helps consumption poverty alleviation
The relevant person in charge of Minsheng Bank said that the "Minsheng Farm" rights and interests service platform is the context of the current special period. Minsheng Bank gives full play to its customer resource advantages and financial service advantages to innovate financial services. A new model that serves the needs of modern agriculture, the real economy and people’s livelihood.
In order to actively support the resumption of work and production of agricultural enterprises, Minsheng Farm has also specially opened a "Small, Medium and Micro Enterprises" service area to provide credit support to cooperative enterprises in a variety of ways, solve the problem of corporate financing difficulties, and provide financial support for enterprises. Provide supply chain financial services to enterprises in need to help small, medium and micro enterprises tide over difficulties. At the same time, Minsheng Bank also cooperates with local governments to help agricultural enterprises develop sales channels and contribute to consumption poverty alleviation.
Minsheng Bank provides many value-added benefits to holders of Minsheng Farm co-branded debit cards, including free instant messaging on accounts for life, free lifetime ATM withdrawals across the country and other free benefits, as well as Wuchang Rice Tasting Pack, 199 yuan Minsheng Farm PLUS membership gift certificates, 300 yuan exclusive product discount coupons and other exclusive rights, as well as new product experience officers, people's livelihood farm base tours and more high-quality non-financial services.
3． Create special services for small and micro enterprises to focus on people’s livelihood needs
As the pioneer and leader of domestic small and micro finance, China Minsheng Bank has bravely shouldered social responsibilities under the special background of this year and positioned 2020 as the “small and micro financial industry”. "Special Year of Service", launched the "Connected" themed service activities, and worked with small and micro enterprises to endure hardships and prosper.
Minsheng Bank Xiamen Branch has always been based on the local market, actively practicing inclusive finance, and fully supporting Xiamen’s economic and social development. At the first Xiamen Daily·Minsheng Bank New Media Fan Festival last year, many viewers experienced the new image of Minsheng Bank’s smart bank up close. This year, Minsheng Bank and Xiamen Daily joined hands again to continue the innovative exploration of cross-border integration of finance and media. And create a regular activity brand for Minsheng Bank to interact closely with small and micro customers.